How is Print Marketing Relevant in the Contemporary World?

printing services in Croydon

When it is about the outreach of the companies, print is still the medium that lies at the top of the marketing funnel. Print can gain the attention of the potential customers at locations which are even beyond the reach of the various digital media. Here is a short overview of the viability of print in the contemporary era backed by technological advancements. You will surely look for an efficient provider of printing services in Croydon once you realise the effectiveness.

Top Three Advantages of Print Marketing

Variable Data Printing (VDP)

It is one of the most unique and productive ways to reach out the potential customers. It is the best option to print graphics, images, and texts distinctively. It uses the information from the comprehensive database and offers a smooth transition from one printed piece to another. It utilises the abilities of digital print devices and computer data software to create full coloured high-quality documents. The quality of the end product can be well compared with the quality offered by the conventional offset press.

A Boost to the E-Commerce platform

Although print and digital marketing seem to be poles apart, in reality, they go hand in hand. Although catalogues are the once-upon-a-time print essentials, they are still very much in existence. The businesses even gain considerable advantages by using specialised interactive brochures, postcards. It is better to showcase the brand and logo of the company as often as possible. This, no doubt, improves the appearance of the brand and gives rise to a concrete marketing strategy.

Help you get noticed

Print media bears a personal touch. The customer can see and hold it. Sending out a thousand emails in a day might seem monotonous against offering a customised business card to your potential customer. It will no doubt etch a long-lasting mark in the mind of the receiver.

A Few Essential Print Media to Help Your Brand Earn Recognition

Business Cards: It is one of the most inexpensive yet most powerful print media to create the first impression. It is a swift step to initiate the brand recognition regime.

Brochures: They are yet other simple yet economical marketing tools highlighting the specific range of products or services you are offering.

Postcards: If you are operating on a tight budget, the postcard marketing campaign is just the element you need to reach out to your target audience quickly. The postcards are designed by incorporating the logo, slogan, and colour scheme followed by your brand and stand out as a great promotional tool if used effectively.

Door Hangers: It is the highly targeted, accessible, affordable, and quick way to get your message in the right hands.

Bookmarks: It is a cost-effective option to spread the name of your business amidst a broad audience base. It helps to drive positive ROI.

Presentation Folders: Printing the custom presentation folder is another great way to put up a professional image of your business. They are used to circulate the promotional materials and handouts during trade shows or meetings.

Expresscopy can be your trusted partner offering active printing service in Croydon. It will undoubtedly play a significant role in making your brand known to a broader audience base.

How To Select Commercial Printing Services For Your Business Needs?

printing services in Croydon

Businesses depend on several technologies, processes and services. Document printing, photocopying, scanning and several other tasks determine the operations and functionalities of your venture. And, the best way to ensure you stay ahead of your competitors is by seeking professional printing services in Croydon.

No matter how small or big your company is, partnering with a top commercial printer is a prime requisite. You need to invest time and effort into choosing the right commercial printer so that you can stand out in the marketplace. This is important, especially for smaller brands, which wish to be seen, heard and make a place for themselves. Your marketing collateral will leave a positive impression on your business prospects and it pays to get it right.

Check out the handy guide below to know more about selecting the right printer.

Why Should You Seek Professional Assistance?

A majority of large-scale companies and ventures rely on in-house processes and systems. But, in most cases, your employees might not have the expertise and efficiency required for offering desired results. It is here that commercial printers can come to your rescue. With their extensive knowledge of unsurpassed efficiency, print processes and vast experience, printers can provide useful support at every stage.

professional printing services

Choosing The Best Commercial Printer

1. Assess Track Record

One of the foremost considerations to keep in mind is checking their track record. This is because; outstanding document scanning, photocopying and printing requires expertise and knowledge. So, while making a choice, check if the company has a proven record of offering commercial printing services. Taking a look at their track record will help you understand their work process.

2. Inquire About The Work Process

Commercial printers abide by an intensive and hardcore process. Quite naturally, this leads to the successful execution of these projects. Their ideas of imaging colour, designs, imaging and impressions play a vital role in the entire project. Try following their work process and then see what works best for you. Remember; even if your chosen partners might have the best technologies and processes in place, they won’t be useful if they can’t meet your needs.

3. Take Smart Actions

Does the printer you are planning to hire help customers work in a faster, better and smarter way? Well, if the answer is yes, consider seeking printing services in Croydon from them. Big companies and large-scale ventures need to execute innumerable projects within the stipulated deadlines. So, they require a printer who can cater to their bulk requirements and ensure timely delivery.

4. Check Customer Service

Another vital aspect to keep in mind is by checking their customer service. You should never associate with a printer which has a track record of poor customer service. Search for companies which provide exceptional support and great customer assistance. When it comes to choosing a printing company, this is of utmost significance!

Keep the above factors in mind and choose the best printing company for your business needs!