3 Reasons To Choose Print Media Instead Of Electronic Media

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Though business owners can choose from various forms of marketing in this digital age, the importance of print media advertising can never be ignored. Both print media and electronic media offer their own set of advantages. If you want to attract your target audience and make a lasting impression on them, using print media of advertising like newspapers, magazines, catalogues and leaflets would be a wise decision. Though electronic media can never replace print media, you can reap more benefits by choosing the latter.

Few Benefits Of Choosing Print Media Instead Of Electronic Media

1. Enjoy More Views

One of the primary benefits of choosing print media instead of online ads is that you can expect a higher frequency of viewing. People love sitting on the chair at the end of a hectic day to read the newspapers or magazines, sometimes numerous times a day. Repeated exposures will help you fulfil your marketing goals faster. Print media doesn’t disappear after creating an impression on the target audience, like digital messaging. Printed materials create clutter on piling up and are often reviewed before discarding.

2. Control Its Appearance

Though you don’t have to worry about the appearance of your printed material if you can choose the right print shop in Croydon, you will have complete control over how it looks. If you are using newspaper advertising, you can select the characteristics of the paper and the colours you want to use. If you want to create a presentation which will fulfil the expectations of your potential clients, pay importance to its vital aspects like graphics, typography, design and colour choices.

3. Hold The Attention Of Your Readers

Though the digital age has reduced human attention span, print media is still successful in holding readers’ attention. The primary disadvantage of choosing electronic media for advertising is that people will open multiple tabs on the internet while texting their friends and the television switched on in the background. The constant stimulation prevents people from focusing on just one thing. When you choose print media, your readers can’t multitask while reading the newspaper or the magazine. Their complete focus will be on what they are reading or seeing.

Since there are so many benefits of choosing print media instead of electronic media, it’s time you visit a reputed print shop like Expresscopy and fulfilling your marketing goals will become easier.

Why Companies Prefer Including Brochures In Their Marketing Strategies

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Even in today’s digital age, no one can neglect the importance of brochures. They are an integral part of every marketing strategy and widely preferred by business owners all over the world. You can use them to convey the subtle message that your business is reliable and committed to quality.

Everyone part of the advertising industry knows why brochures being old-fashioned are still so popular. It is one of the marketing tools which have stood the test of time. Get in touch with a reputable printing company like Expresscopy and they will let you know how you can attract your target audience with beautifully printed brochures. You can even invest in photo printing services to make your flyers more appealing.

3 Reasons To Include Brochures In Your Marketing Strategies

1. Include A Large Amount Of Information

Though there are various modes of advertising, choose brochures if you want to include a large amount of information. Get in touch with an experienced company offering printing services and they will let you know how you can include maximum information in a compact brochure. You can give an introduction of your company and include some pictures of the goods or services you are offering. You can even include a few features of the products and transform your brochure into a condensed version of your website.

2. Versatile

The versatility offered by brochures is what makes them a preferred medium of advertising. They are more versatile than postcards or other print mediums. You can either mail brochures or hand them out at networking events. In spite of having multi-purpose attributes, printing brochures is quite affordable. Choose a simple design and you can print a large number of pamphlets without exceeding your marketing budget. You can use these brochures in various ways in the future.

3. Easy To Distribute

Though few of the companies even prefer printed magazines for advertising, one of the primary benefits of printing brochures is that you can easily distribute them to your target audience. You can either distribute them from door to door or at large events. You just have to target a group of people and distribute the brochure. No wonder, printed flyers are ideal for small franchises and local businesses. Few of the common distribution channels business owners prefer are exhibition stalls, shopping centres and the newspaper.

Since there are so many benefits of including brochures in your marketing strategies, it’s time you start looking for a reputable printing company.