4 Copier Mistakes to Avoid If You Want To Save Money

photocopying croydon

Though every company require photocopying services sooner or later, outsourcing the task to a photocopy shop is always a wise decision than purchasing a new copier. Purchasing the wrong photocopy machine will not only waste your money but even your office space. The best alternative is to approach a renowned photocopy shop and they will take care of your printing requirements.

A majority of the shops offering photocopy services in and around Croydon has years of experience in the industry and excels in copying, printing and scanning documents. You can save a lot of money and time as you don’t have to worry about the photocopying process, equipment cost and staffing. Their team also has years of industry presence and are aware of the common mistakes people generally make when choosing photocopy services.

Thinking Of A Photocopy Copier? Avoid These Mistakes and Save Money  

1. Not Considering The Machine’s Colour Capability

The colour copy and print capability differ from one photocopy machine to another. Though you can easily print the pictures using the machine, you might not get the exact colour you want if they are not strategically placed. Whether you should use a black and white copier or one with four colour flexibility is completely dependent on your needs and budget. The cost of a coloured print-out is definitely more than a monochrome copy. If you are making numerous photocopies of the same image, you can choose for both the variety and you will know the difference.

 2. Choosing The Wrong Photocopy Machine

This mistake is generally made by companies who buy photocopy machines for their office instead of outsourcing the task to a reputed photocopy shop. The printing capability of every photocopy machine differs. The cost of high-speed printing equipment is generally more. You need to choose one which matches your printing requirements. Investing in fast equipment is advisable only if your company has huge printing requirements. If you are willing to invest in the right machine, conduct a full analysis of the equipment and its features.

 3. Using More Ink

Almost every photocopy shop in Croydon charges a bit more for coloured print-outs because it includes the cost of the ink and service cost. Photocopy machines with colour printing capability have the tendency to print everything in colour. For example, if you are printing an email, you will notice that even the website link in it is printed in a blue colour. A bit of colour will also be there in the memo template. Though a full-colour the presentation looks great, stay prepared to fill more ink. You will be surprised to know that the cost of a coloured photocopy is almost 10 times more than its black and white counterpart.

 4. Not Choosing The Right Service Provider

With so many photocopy shops scattered all over Croydon, choosing the best among them is indeed a daunting task. The best you can do is to hire someone with years of experience and they will use the best printers so you can get cost-effective printing services. They should also let you choose from single or double-sided templates to suit your design needs. The finishing services should be of the highest standards. Instead of choosing one offering expensive printing services, consider the quality of the printed documents.

These being said, make sure you avoid the mistakes stated above and you can prevent overspending on photocopy services.

5 Effective Tips To Minimise The Cost Of Printing Services

printing services croydon

One of the primary reasons why your printing cost might sometimes exceed your expectations is because the price of printer ink is more than good wine. According to a survey conducted a few years back, an average office prints around 10000 sheets of paper every year. The first thing you should do if you want to minimise your printing cost is to outsource it to a reputed company. They have printing experts who will understand your needs and share a few tips so you can save money on printing.

Want To Minimise The Cost Of Printing Services In Croydon? Few Tips For You

1. Print On Both The Sides

A majority of the advanced printers allow you to print on either side of the paper. Set the printer mode to double-sided printing or duplexing. Do it and you can reduce your paper usage by almost half. Though you can teach your employees to select two-sided printing (in the print dialogue box) while printing a document, teaching them the process will become too time-consuming. If the printer you are using doesn’t have the two-side option, buy an advanced model or outsource your printing services to a reputable company.

2. Reduce Document Margins

One of the primary benefits of reducing the document margins before printing them is that you can put more text on every page. The space on the edges of the paper are generally left vacant so keeping less space is highly advisable if you want to save paper. If you are using Microsoft Word, go to the Layout tab and change the document margins. If you are using Apple’s Pages, you can find it on the Document tab.

3. Choose Light Weight Paper For Daily Printing

Companies offering printing services in Croydon generally suggest their customers use lightweight paper for daily printing as heavier and brighter stuff is more expensive. Four common criteria on which you can upgrade the printing paper are how heavy the paper is, whether it is translucent when held against the light, the amount of light it is reflecting which depends on how white the paper is and how smooth does the paper feel.

4. Print Two Copies On One Page

A majority of the modern printers doubles as a copier nowadays. If you want to shrink the copy and print two copies on one page, utilise the image reduction feature. This task should be undertaken by someone with years of experience in offering printing services as they know how much reduction an image needs so that you can put more than one copy on a single page.

5. Use Less Paper During Meeting

If it is not possible to make your official meetings paperless, you can definitely use less paper during meetings. Avoid printing the agenda unless it is very necessary. The best alternative is to circulate them electronically and store them on the server.

Time to follow the tips stated above and minimising the cost of your printing services will become easier.

How is Print Marketing Relevant in the Contemporary World?

printing services in Croydon

When it is about the outreach of the companies, print is still the medium that lies at the top of the marketing funnel. Print can gain the attention of the potential customers at locations which are even beyond the reach of the various digital media. Here is a short overview of the viability of print in the contemporary era backed by technological advancements. You will surely look for an efficient provider of printing services in Croydon once you realise the effectiveness.

Top Three Advantages of Print Marketing

Variable Data Printing (VDP)

It is one of the most unique and productive ways to reach out the potential customers. It is the best option to print graphics, images, and texts distinctively. It uses the information from the comprehensive database and offers a smooth transition from one printed piece to another. It utilises the abilities of digital print devices and computer data software to create full coloured high-quality documents. The quality of the end product can be well compared with the quality offered by the conventional offset press.

A Boost to the E-Commerce platform

Although print and digital marketing seem to be poles apart, in reality, they go hand in hand. Although catalogues are the once-upon-a-time print essentials, they are still very much in existence. The businesses even gain considerable advantages by using specialised interactive brochures, postcards. It is better to showcase the brand and logo of the company as often as possible. This, no doubt, improves the appearance of the brand and gives rise to a concrete marketing strategy.

Help you get noticed

Print media bears a personal touch. The customer can see and hold it. Sending out a thousand emails in a day might seem monotonous against offering a customised business card to your potential customer. It will no doubt etch a long-lasting mark in the mind of the receiver.

A Few Essential Print Media to Help Your Brand Earn Recognition

Business Cards: It is one of the most inexpensive yet most powerful print media to create the first impression. It is a swift step to initiate the brand recognition regime.

Brochures: They are yet other simple yet economical marketing tools highlighting the specific range of products or services you are offering.

Postcards: If you are operating on a tight budget, the postcard marketing campaign is just the element you need to reach out to your target audience quickly. The postcards are designed by incorporating the logo, slogan, and colour scheme followed by your brand and stand out as a great promotional tool if used effectively.

Door Hangers: It is the highly targeted, accessible, affordable, and quick way to get your message in the right hands.

Bookmarks: It is a cost-effective option to spread the name of your business amidst a broad audience base. It helps to drive positive ROI.

Presentation Folders: Printing the custom presentation folder is another great way to put up a professional image of your business. They are used to circulate the promotional materials and handouts during trade shows or meetings.

Expresscopy can be your trusted partner offering active printing service in Croydon. It will undoubtedly play a significant role in making your brand known to a broader audience base.

How To Select Commercial Printing Services For Your Business Needs?

printing services in Croydon

Businesses depend on several technologies, processes and services. Document printing, photocopying, scanning and several other tasks determine the operations and functionalities of your venture. And, the best way to ensure you stay ahead of your competitors is by seeking professional printing services in Croydon.

No matter how small or big your company is, partnering with a top commercial printer is a prime requisite. You need to invest time and effort into choosing the right commercial printer so that you can stand out in the marketplace. This is important, especially for smaller brands, which wish to be seen, heard and make a place for themselves. Your marketing collateral will leave a positive impression on your business prospects and it pays to get it right.

Check out the handy guide below to know more about selecting the right printer.

Why Should You Seek Professional Assistance?

A majority of large-scale companies and ventures rely on in-house processes and systems. But, in most cases, your employees might not have the expertise and efficiency required for offering desired results. It is here that commercial printers can come to your rescue. With their extensive knowledge of unsurpassed efficiency, print processes and vast experience, printers can provide useful support at every stage.

professional printing services

Choosing The Best Commercial Printer

1. Assess Track Record

One of the foremost considerations to keep in mind is checking their track record. This is because; outstanding document scanning, photocopying and printing requires expertise and knowledge. So, while making a choice, check if the company has a proven record of offering commercial printing services. Taking a look at their track record will help you understand their work process.

2. Inquire About The Work Process

Commercial printers abide by an intensive and hardcore process. Quite naturally, this leads to the successful execution of these projects. Their ideas of imaging colour, designs, imaging and impressions play a vital role in the entire project. Try following their work process and then see what works best for you. Remember; even if your chosen partners might have the best technologies and processes in place, they won’t be useful if they can’t meet your needs.

3. Take Smart Actions

Does the printer you are planning to hire help customers work in a faster, better and smarter way? Well, if the answer is yes, consider seeking printing services in Croydon from them. Big companies and large-scale ventures need to execute innumerable projects within the stipulated deadlines. So, they require a printer who can cater to their bulk requirements and ensure timely delivery.

4. Check Customer Service

Another vital aspect to keep in mind is by checking their customer service. You should never associate with a printer which has a track record of poor customer service. Search for companies which provide exceptional support and great customer assistance. When it comes to choosing a printing company, this is of utmost significance!

Keep the above factors in mind and choose the best printing company for your business needs!

Choose the Best Printing Services after Evaluating the Print Quality

Colour Flyer Printing Croydon

There has been a recent increase in the number of business owners outsourcing their printing needs to renowned print companies in Croydon. Almost every company has printing needs irrespective of its size or type of business. Develop a good relationship with the printing company and you can avail great discounts when outsourcing work in bulk. Choosing the right company offering high-quality printing services is a must if you want to print an image with elaborate photos and elegant text. Evaluating the print quality will help you reap all the benefits offered by professional printing services.

4 Points To Consider When Evaluating Print Quality

1. Colours

The first thing you have to do is to evaluate the colour if you want to assess the quality of a printed image. Compare the printed picture with the original image. The easiest way to check the quality of the colour is by comparing the resolution of both the images. Instead of checking whether the colours are bright or faded, analyse their balance. If they are more or less similar, you can assume that you have approached the right printing company. An image printed on a good machine will have proper colour balance.

2. Sharpness

If you don’t want the text in your printed paper to look distorted or blurred, look for a company where images are printed with a good level of sharpness. Text with blurry lines or halo effects on objects means that the print outcome is not of good quality. Check the pixels per inch (PPI) of the image. A lower value will only sharpen the edge pixels, while a high value will sharpen even the broader band of pixels.

3. Flawless

We can be assured that you have approached the right company for printing services in Croydon if the printed paper is flawless and spot-free. Images will develop small pots, streaks, grains and band if they are using a faulty printer. The overall image quality will be good if the print is clean and fresh.

4. Minor Details

Every renowned printing company value the reputation earned by them over the years and never compromise on printing minute details. Every single feature in the original image should be present in the printed one as well. You should be surprised to notice even the smallest details. These details are quite important as they can make an image stand out. No wonder, when considering the small details when evaluating print quality is very important

Choose a Reputed Printing Company

It is always advisable to approach a reputed printing company if you want to assure good print quality. Explore their range of products and choose one which fits your printing needs. Some even offer special discounts for students. They should be a one-stop solution for all your printing needs. A majority of the companies in Croydon use a different range of printers capable of producing a plethora of qualities like glossy, matte and others. Every type of services offered by them should look professional.

Visit a Photocopy Shop and Avoid the Common Printing Mistakes

Photocopy Shop croydon

Every professional working in a reputed photocopy shop is aware of the fact that avoiding common printing mistakes is quite easy. Professionals have learned from their errors and so letting them take care of your printing needs is always a wise decision than trying a DIY. A bit of research and knowledge is all you need to avoid the common errors. You can get impressive results if high-quality printed materials are used and the common printing mistakes stated below are avoided. Avoiding mistakes will also help you save time and money.

5 Common Printing Mistakes You Should Avoid

1. Insufficient Bleed

You can’t expect your printing services to be of the highest standard if you don’t allow sufficient bleed in the design. A bleed section should be included when designing a document for print. This will help you avoid the white strips seen along the edge of the print work. It should be at least 3mm. More bleed room should be allowed if the item has a large format. Faulty full-bleed design is considered to be one of the primary causes of delayed printing.

2. Spelling Mistakes

Spelling mistakes are quite common as people often overlook spelling and grammar errors. Even a small spelling error in your printing material can become a barrier for your marketing strategies. Your potential customers might start questioning your professionalism. If you want them to trust your business, visit a renowned photocopy shop where the spellings will be double-checked. You will have more peace of mind when numerous people review and proofread the same document.

3. Bad Image Resolution

The impact of the image resolution is something which can never be neglected. The image will not be clear, crisp and of good quality, if the image’s resolution is too low.  If you ever feel that a photocopy shop is using improper image resolution, it’s time you start looking for someone more experienced. Professionals try to choose an image with an average solution of 300 to 400 ppi.

4. Using Wrong Images

If you think that you can use any random image to fulfil your business printing needs, then you will need to rethink. You should be capable of converting the images you are using to CMYK. People without prior experience in choosing images for printing should first visit a reputed photocopy shop in Croydon and talk with the professional. Not only do they know how to convert the files but can even help you get the exact colour match according to your project requirement.

5. Using Colours For Monochrome Images

Even if you like colourful images instead of the black and white ones, saving images as colour when they are actually black and white is a strict no-no! If the images are not properly identified and saved, they might receive colour while printing. A majority of the printing mistakes occur when proper file saving method or colour variations are not used.

Since you are now aware of the common printing mistakes, it’s time you choose a renowned photocopy shop and avoiding them will become easier

What Makes Good Commercial Printers & How To Find The Right Company?

Photocopying Services Croydon

Do you know committing to a good printing service provider can make a huge difference to your business? Be it leaflet printing, logo design, or brand development, seeking efficient printing services can be the key to your success. Professional printers can even go the extra mile to provide T-shirt printing and other promotions at affordable prices.

But, are you confused about what makes a good printer and how to find one? Read on.

Whether you are a start-up, an SME or a large established business, every company needs paperwork to keep things running smoothly. Printed materials are an integral part of every business’ promotional strategy. You need the assistance of professionals for vivid, high-quality images and marketing materials. Be it brochures, letterheads or advertising, printing companies can help you in numerous ways. And, it is when you work with a good company can you get value for money services.

Wondering what is it that sets apart a great company from others? Check out below.

Aspects Which Make Commercial Printers in Croydon worth Hiring

1. Quick Turnaround Time

One of the major reasons successful businesses approach top printing companies is their turnaround time. Professional printers understand the importance of printed materials to businesses and this offers prompt services. While good printing service providers offer quick turnaround time, amateur printers take too much time to print materials.

2. Wide Range of Services

Are your business needs dynamic? If so, you can hugely benefit from partnering with the best printers in Croydon. Leading printing companies offer a range of services like printing business cards, flyers, t-shirts, etc. Yes, you may find a company which specialises in one kind of printing, but that means you will have to partner with different printers for different needs. So, it is much more beneficial to hire a company which does a range of jobs.

3. Excellent Customer Service

No matter what your printing needs are, you will want to hire companies with a courteous, professional and responsive team. Good printers have a proven record of offering great customer service. This means they have friendly and professional staff who can offer quality work.

Tips To Choose a Reputable Printing Company

1. Consider Their Reputation

Before selecting any printing company, it is essential to look into their reputation first. Find out how long the company has been in business and go through their online reviews. Make sure you choose a company with an excellent reputation for offering printing services.

2. Look at Past Work

References and testimonials are great eye-openers. But, don’t just believe in words. Instead, consider having a look at their actual work. This is because the ideal way to gauge the expertise of a company is checking the quality of work they have done.

3. Check Their Pricing

Make sure the company you are hiring offers high-quality printing services at affordable costs. Instead of getting tempted with cheap prices, look for printers who offer cost-effective services.

Time to approach a renowned printing company!

Leaflet Distribution-An Effective Way to Promote Local Businesses

Colour Flyer Printing Croydon

Are you on the lookout for a more practical approach to promoting your local business? Or, are you launching or scaling a small scale business? Partnering with a reputable printing company which offers leaflet printing services in Croydon, will be an informed decision. Trust us; leaflet distribution is a great way to keep your brand name fresh in the minds of customers.

There’s absolutely no denying the fact that social media marketing is the most popular way of advertising businesses. However, it doesn’t mean that well-executed physical marketing campaigns cannot be beneficial. Even though there are many modern alternatives, the leaflet is advantageous for businesses, even in this digital age. Regardless of what kind of products or services you offer, leaflets are a great way to attract new customers.

Here’re the major reasons why leaflets are a great promotional tool.

5 Reasons to Promote Your Business with Professional Leaflet Printing Services

1. Targets Potential Audience

One of the many reasons why leaflet distribution is still effective, is that it helps in targeting potential audience. Leaflets makes businesses choose the most responsive audience of their campaign. These allow you to closely look to the demographic/geographic factors and decide where to distribute leaflets for better response. Moreover, with leafleting, you can find customers who are intrigued by your services or products.

2. Flexibility To Customise Leaflets

When it comes to deciding on the theme and design of leaflets, businesses have great flexibility. Depending on what your business objectives are, you can choose the design, shape and material the way you want. Unlike other marketing forms, leaflets can be customised without draining budget and also have a great design. Also, you have the adaptability of customising your leaflet.

printing services

3. Quick & Easy To Produce

A major reason to go for leaflet distribution is that you won’t have much to research for creating your leaflet. You can simply hire leaflet specialists who offer printing services in Croydon to design your leaflet quickly. By using their specialised tools and equipment, professionals can design your leaflets just the way you want. What’s more, you will get leaflets within a specified time.

4. Eco-Friendly Approach

Lets’ be honest. As a small business owner, you won’t have the budget of thousands of pounds for promotion. Unlike other forms of advertising, leaflet distribution is an affordable way of increasing your brand awareness. This means that you will be able to target potential customers without denting your wallet.  So, investing in leaflets is the ideal way to promote your business within a tight budget.

4 Questions to Ask When Hiring Printers for Brochure Marketing

Flyer Printing Croydon

Do you wish to connect people with your brand and services to generate more positive engagement? Investing in brochure marketing can help you showcase professionalism and build a trustworthy image. Hiring reputable brochure printers in Croydon can be the key to maximise your marketing to its full potential.

Wondering how to select the right company for brochure design & printing? Read on.

Whether you are a small agency or a long-established business, brochures are a great marketing tool for every organisation. Brochures are attractive, easy to make, inexpensive and offer numerous design options to ensure your content stands out. Getting brochures printed from a reliable printing company will give more credibility to your brand. But, with a plethora of options out there, how do you find a professional company?
Here’re some key questions you must ask when talking to a potential printer.

Hiring Printers in Croydon: Essential Questions to Ask When Investing In Brochure Marketing

1. How Long Have You Been Offering Brochure Design & Printing Services?

Look for a local printing company which offers complete brochure marketing services. Ensuring the company you are considering to hire can look after your business from design to print is necessary. Even if you don’t need their design services, having your final brochure reviewed by them will be beneficial. So, you must hire a company which has vast experience in offering both brochure design and printing services.

2. What’s The Turnaround Time Like?

Usually, printing projects have tight deadlines which need to be met. So, both design and content must be finalised beforehand. It is then up to the printing company who turn your plans into the finished product.

Choose a reliable company which ensures customers get quality brochure printing services in Croydon by meeting deadlines. Make sure the experts provide quick turnaround time so that your product doesn’t get delayed.

3. Can You Show Your Past Work?

Ask the expert you are interviewing to show you case studies or some client testimonials. This will help you have an idea of the kind of work done by them in the past. Check if the examples they are showing are similar to your organisation. Also, you should pay attention to how long ago the examples which they show you are from. Ideally, you must see something recent so that you can assess their present capabilities.

4. What Makes You Different From Other Printing Companies?

You need to partner with professional printers in Croydon for brochure design and print services. So, during the decision-making process, you must ask the company what makes them different from others. Inquire why they are the right choice for you. You are likely to hear the same answers about the quality of service and expertise. However, it’s a good insight into the work ethic and culture of the company.

Remember; not every printer or printing company is equal. This is because both printing practices and final output can vary.

Include the above vital questions in your selection process and choose the best printing company for your organisation. Time to reap the benefits of high-quality brochure printing services!

Keep Your Printing Costs Low With 4 Easy Tips

Flyer Printing Croydon

One of the main reasons why people still prefer printed documents in today’s world of smartphones and computers is that the former is easier to read than the content available on the screen. It is not just around reading but people can even edit, correct and mark information easily on paper. No wonder, printed documents are still being widely used by business owners for marketing their brand.

If you are also willing to include them in your marketing strategies but have not yet approached a printing agency just because you think that the service is too expensive, it is time to think again. Not only are there numerous companies in Croydon offering printing services at competitive prices but you can also follow a few easy tips to keep your printing costs low.

Need Printing Services In Croydon? Few Tips To Keep The Cost Low

1. Print Only What’s Required

The easiest way to keep your printing costs low is by printing only what’s necessary. For example, if you are planning to print some legal documents, first check the modalities and legal retention periods for the tax-relevant documents. If you are planning to print all the tax documents and file them as a necessary precaution, ask the company offering printing services in Croydon whether they can give you special discounts for bulk printing.


2. Invest In Right Cartridges And Toners

Though printer cartridges and toners are available in various versions, it is your responsibility to invest in the right model if you want to keep your printing costs low. Though the XL and HC ink variants are a bit expensive, they help a great deal in reducing printing costs per page. If you feel that buying printer cartridges and toner with high capacity will cost a lot of money, look for a company offering printing services. They value their reputation and use advanced printers.

3. Print In Draft Mode

Not everyone using printers in Croydon is aware of the fact that there are a few printing programs in copiers and printers which can help them save toner and ink. For example, less ink is used when you print a document in the design quality instead of presentation quality. Some of the machines also allow you to test print the documents in lower resolution. The print resolution is reduced by the printer by doing it in the economy mode.

4. Delay Replacement Of Toner And Ink Cartridges

If you have invested in an advanced printer model, you will be given indications when the ink level becomes too low. This does not necessarily mean that you have to change the toner and ink cartridges immediately after getting the first message. The message indicates that the ink level is low but not yet empty so you can wait before replacing it. This does not necessarily mean that you will ignore the message. Utilise the time to buy a new cartridge.

These being said, it’s time you follow the tips stated above and approach a renowned printing company if you want to keep your printing costs low.