When it is about the outreach of the companies, print is still the medium that lies at the top of the marketing funnel. Print can gain the attention of the potential customers at locations which are even beyond the reach of the various digital media. Here is a short overview of the viability of print in the contemporary era backed by technological advancements. You will surely look for an efficient provider of printing services in Croydon once you realise the effectiveness.
Top Three Advantages of Print Marketing
Variable Data Printing (VDP)
It is one of the most unique and productive ways to reach out the potential customers. It is the best option to print graphics, images, and texts distinctively. It uses the information from the comprehensive database and offers a smooth transition from one printed piece to another. It utilises the abilities of digital print devices and computer data software to create full coloured high-quality documents. The quality of the end product can be well compared with the quality offered by the conventional offset press.
A Boost to the E-Commerce platform
Although print and digital marketing seem to be poles apart, in reality, they go hand in hand. Although catalogues are the once-upon-a-time print essentials, they are still very much in existence. The businesses even gain considerable advantages by using specialised interactive brochures, postcards. It is better to showcase the brand and logo of the company as often as possible. This, no doubt, improves the appearance of the brand and gives rise to a concrete marketing strategy.
Help you get noticed
Print media bears a personal touch. The customer can see and hold it. Sending out a thousand emails in a day might seem monotonous against offering a customised business card to your potential customer. It will no doubt etch a long-lasting mark in the mind of the receiver.
A Few Essential Print Media to Help Your Brand Earn Recognition
Business Cards: It is one of the most inexpensive yet most powerful print media to create the first impression. It is a swift step to initiate the brand recognition regime.
Brochures: They are yet other simple yet economical marketing tools highlighting the specific range of products or services you are offering.
Postcards: If you are operating on a tight budget, the postcard marketing campaign is just the element you need to reach out to your target audience quickly. The postcards are designed by incorporating the logo, slogan, and colour scheme followed by your brand and stand out as a great promotional tool if used effectively.
Door Hangers: It is the highly targeted, accessible, affordable, and quick way to get your message in the right hands.
Bookmarks: It is a cost-effective option to spread the name of your business amidst a broad audience base. It helps to drive positive ROI.
Presentation Folders: Printing the custom presentation folder is another great way to put up a professional image of your business. They are used to circulate the promotional materials and handouts during trade shows or meetings.
Expresscopy can be your trusted partner offering active printing service in Croydon. It will undoubtedly play a significant role in making your brand known to a broader audience base.
