Know Why Photo Printing Is A Blessing In The Digital Era

Know Why Photo Printing Is A Blessing In The Digital Era

The popularity of photo printing has enhanced drastically in the last few years. Billions of people all over the world are using smartphones. They click almost trillions of pictures every day. The value of a print can never be ignored, especially during the digital age. Since the quality of printed photos is more important than the quantity, make sure you choose a reputed company for photo printing in Croydon. They use the latest inkjet printers with advanced technology.

Photo Printing Is A Part Of Digital Trends

To outshine their peers in the digital age, companies are trying to include photo printing in their digital marketing strategies. With the advancement in technology, the method used in printing shops has enhanced drastically. The number of magazines produced is constant since 2008, so there won’t be a decline in the print media. As far as the publication of books is concerned, the target is on achieving a higher quality print. It is the responsibility of the print shop to select quality paper and printing process.

Printing Is Safer Than Storing Digital Files

The easiest way you can archive your images permanently is by printing them. According to a survey conducted recently, printing images is always a safer option than storing digital files. There is a chance that computers might not be able to read the photos you are clicking today if the digital archives get modernised. Choose a reputed company like Expresscopy for quality photo printing, you can expect high-quality printed photos which can last for years. Printed copies will give you more peace of mind that digital backups.

Showcase Your Art With Quality Photo Printing

Printed photos have a logical side as almost every photo has some emotion in them. The higher the quality of a photo is, it becomes more mesmerising. Holding the finished print is more satisfying than seeing a photo on your mobile. Every tangible printed photo is a permanent product of your hard work. You can frame it, mount it on the wall and display it with pride.

Attract More Customers

Include a few photos in your company brochures and magazines and attracting the attention of potential customers will become easier. Though printing monochrome photos are affordable, colourful images are more attractive. The psychology of colour will have a positive impact on your marketing and branding efforts. It will motivate your customers to engage more actively.

5 Types Of Printing Services Offered By Professionals

printing serive crydon

Though there are numerous companies offering printing services scattered all over your city, people often have a tough time determining which type of service they need. Two points you should consider are the type of printing material you are choosing and the needs of your business. The focus of every reputed printing company like Expresscopy is on giving your printed materials an elegant feel and distinctive look so you can attract your customer’s attention. The advanced digital technology used in printers ensures speedy delivery.

Few Types Of Professional Printing Services You Can Choose From

1. Embossing

It is a very popular printing service which involves creating a raised image on paper or textile materials. The three-dimensional image renders an unusual look to the printed material. The technique has been used for years for decorative and functional purposes. Though embossed business cards have a higher retention rate, the cost of embossing is quite affordable.

2. Digital Printing

As compared to traditional printing, digital printing is fast and cost-effective. A majority of the photocopying shops prefer using advanced printers. Digital images and files are used for digital printing instead of text and physical paper images. Choose a printing shop producing materials using digital technology and you can keep your printing costs low.

3. Electrostatic Printing

Though electrostatic printing services are not quite common, the process is easy. An electrically charged drum and toner are used for printing instead of ink. The image is formed directly on the surface using electrostatic forces. Talk with printing experts and they will let you know whether electrostatic printing is the right choice for you.

4. Flexography

Though flexography is not as famous as digital printing, it is gradually gaining popularity as they are used for printing on cans and plastic. In fact, it is considered to be an updated version of the letterpress method. It allows for fast and high-quality label printing for various mass-produced goods.

 

5. Gravure Printing

Gravure Printing is one of the most expensive printing services. They are ideal for printing colour brochures and other materials in large quantities. A rotary printing press is used during gravure printing and is considered to be a high-quality printing method. The images produced are detailed and fine.

Since you are now aware of the common printing methods, it’s time you choose one and visit a reputed printing shop in your city.

Top 5 Reasons Why Every Business Needs Printed Brochures

rush flyers

Though promoting a business looks quite easy, it is actually not so. You have to choose the right medium of advertising which will help you attract the target audience. Recently, there has been an increase in the demand for print advertising as every business owner wants to stay ahead in today’s digital world. Print readers have bigger attention spans.

Various print mediums have a different reach depending on their target group. If you want your customers to know more about the products you are offering or your brand, try printed brochures. Every time a catalogue or printed brochure arrives at your desk, you will pause the work you were doing and look through it. No wonder, brochures are now regarded as one of the most preferred physical advertising tools which can be used to promote businesses of every size.

Few Benefits Offered By Printed Brochures

1. Can Be Kept For References

Though you can convey information about your products or brand through printed leaflets as well, printed brochures are given more preferences as your customers can keep them for future references. Visit any office and you will notice numerous brochures stalked on the desk. People go through them every time they want to buy something whose information has been provided in the brochure. Once your target audience starts storing information about your products for future references, extending your business becomes easier.

2. A Cost-Effective Option

Since there are numerous companies offering printing services scattered all over Croydon, they offer their services at competitive prices. Though a printed brochure with glossy pages looks quite expensive, it is actually not so. Companies like Expresscopy are renowned for offering cost-effective printing services. Discuss your business needs and budget with them and they will design the brochure accordingly. They will include some stunning imagery so your clients can get the information they need about your product in an engrossing way. It is one of the marketing tools where you can expect a higher ROI.

3. Reliable Source Of Information

Every business owner goes through the information present in their brochures before getting them printed. Customers reading the brochure can ensure that every piece of information in it is genuine and true. In short, brochures are a credible source of information and more reliable than other marketing tools. Use the right printers in Croydon for your brochure and you can ensure that it will feel and look credible. It is necessary for your customers to trust your company before they make the decision of buying some goods or products you are offering.

4. Give It A Personal Touch

One of the mediums of print advertising where you can give a personal touch is your company’s brochure.  The personal touch is a unique feature of printed marketing materials. Your clients and customers feel more associated with your brand and company. Get in touch with a company offering printing services in Croydon and they will craft a suitable design which will create a personal touch for your target audience.

5. Attract More Customers

Attracting potential customers towards your business becomes easier with a well-designed brochure.  If you want to sell your products effortlessly, visit Expresscopy today and ask them to design a beautifully printed brochure. They are a must during property auctions as you can enhance the excitement of enthusiastic home buyers by keeping their vision on amazing properties. You just need to ensure that the brochure you are designing is both vibrant and professional.

Since you now know why every business needs a printed brochure, it’s time you start looking for a reputed company offering printed services.

5 Effective Tips To Minimise The Cost Of Printing Services

Printing Services in Croydon

One of the primary reasons why your printing cost might sometimes exceed your expectations is because the price of printer ink is more than good wine. According to a survey conducted a few years back, an average office prints around 10000 sheets of paper every year. The first thing you should do if you want to minimise your printing cost is to outsource it to a reputed company. They have printing experts who will understand your needs and share a few tips so you can save money on printing.

Want To Minimise The Cost Of Printing Services In Croydon? Few Tips For You

1. Print On Both The Sides

A majority of the advanced printers allow you to print on either side of the paper. Set the printer mode to double-sided printing or duplexing. Do it and you can reduce your paper usage by almost half. Though you can teach your employees to select two-sided printing (in the print dialogue box) while printing a document, teaching them the process will become too time-consuming. If the printer you are using doesn’t have the two-side option, buy an advanced model or outsource your printing services to a reputable company.

2. Reduce Document Margins

One of the primary benefits of reducing the document margins before printing them is that you can put more text on every page. The space on the edges of the paper are generally left vacant so keeping less space is highly advisable if you want to save paper. If you are using Microsoft Word, go to the Layout tab and change the document margins. If you are using Apple’s Pages, you can find it on the Document tab.

3. Choose Light Weight Paper For Daily Printing

Companies offering printing services in Croydon generally suggest their customers use lightweight paper for daily printing as heavier and brighter stuff is more expensive. Four common criteria on which you can upgrade the printing paper are how heavy the paper is, whether it is translucent when held against the light, the amount of light it is reflecting which depends on how white the paper is and how smooth does the paper feel.

4. Print Two Copies On One Page

A majority of the modern printers doubles as a copier nowadays. If you want to shrink the copy and print two copies on one page, utilise the image reduction feature. This task should be undertaken by someone with years of experience in offering printing services as they know how much reduction an image needs so that you can put more than one copy on a single page.

5. Use Less Paper During Meeting

If it is not possible to make your official meetings paperless, you can definitely use less paper during meetings. Avoid printing the agenda unless it is very necessary. The best alternative is to circulate them electronically and store them on the server.

Time to follow the tips stated above and minimising the cost of your printing services will become easier.

How is Print Marketing Relevant in the Contemporary World?

printing services in Croydon

When it is about the outreach of the companies, print is still the medium that lies at the top of the marketing funnel. Print can gain the attention of the potential customers at locations which are even beyond the reach of the various digital media. Here is a short overview of the viability of print in the contemporary era backed by technological advancements. You will surely look for an efficient provider of printing services in Croydon once you realise the effectiveness.

Top Three Advantages of Print Marketing

Variable Data Printing (VDP)

It is one of the most unique and productive ways to reach out the potential customers. It is the best option to print graphics, images, and texts distinctively. It uses the information from the comprehensive database and offers a smooth transition from one printed piece to another. It utilises the abilities of digital print devices and computer data software to create full coloured high-quality documents. The quality of the end product can be well compared with the quality offered by the conventional offset press.

A Boost to the E-Commerce platform

Although print and digital marketing seem to be poles apart, in reality, they go hand in hand. Although catalogues are the once-upon-a-time print essentials, they are still very much in existence. The businesses even gain considerable advantages by using specialised interactive brochures, postcards. It is better to showcase the brand and logo of the company as often as possible. This, no doubt, improves the appearance of the brand and gives rise to a concrete marketing strategy.

Help you get noticed

Print media bears a personal touch. The customer can see and hold it. Sending out a thousand emails in a day might seem monotonous against offering a customised business card to your potential customer. It will no doubt etch a long-lasting mark in the mind of the receiver.

A Few Essential Print Media to Help Your Brand Earn Recognition

Business Cards: It is one of the most inexpensive yet most powerful print media to create the first impression. It is a swift step to initiate the brand recognition regime.

Brochures: They are yet other simple yet economical marketing tools highlighting the specific range of products or services you are offering.

Postcards: If you are operating on a tight budget, the postcard marketing campaign is just the element you need to reach out to your target audience quickly. The postcards are designed by incorporating the logo, slogan, and colour scheme followed by your brand and stand out as a great promotional tool if used effectively.

Door Hangers: It is the highly targeted, accessible, affordable, and quick way to get your message in the right hands.

Bookmarks: It is a cost-effective option to spread the name of your business amidst a broad audience base. It helps to drive positive ROI.

Presentation Folders: Printing the custom presentation folder is another great way to put up a professional image of your business. They are used to circulate the promotional materials and handouts during trade shows or meetings.

Expresscopy can be your trusted partner offering active printing service in Croydon. It will undoubtedly play a significant role in making your brand known to a broader audience base.

How To Select Commercial Printing Services For Your Business Needs?

printing services in Croydon

Businesses depend on several technologies, processes and services. Document printing, photocopying, scanning and several other tasks determine the operations and functionalities of your venture. And, the best way to ensure you stay ahead of your competitors is by seeking professional printing services in Croydon.

No matter how small or big your company is, partnering with a top commercial printer is a prime requisite. You need to invest time and effort into choosing the right commercial printer so that you can stand out in the marketplace. This is important, especially for smaller brands, which wish to be seen, heard and make a place for themselves. Your marketing collateral will leave a positive impression on your business prospects and it pays to get it right.

Check out the handy guide below to know more about selecting the right printer.

Why Should You Seek Professional Assistance?

A majority of large-scale companies and ventures rely on in-house processes and systems. But, in most cases, your employees might not have the expertise and efficiency required for offering desired results. It is here that commercial printers can come to your rescue. With their extensive knowledge of unsurpassed efficiency, print processes and vast experience, printers can provide useful support at every stage.

professional printing services

Choosing The Best Commercial Printer

1. Assess Track Record

One of the foremost considerations to keep in mind is checking their track record. This is because; outstanding document scanning, photocopying and printing requires expertise and knowledge. So, while making a choice, check if the company has a proven record of offering commercial printing services. Taking a look at their track record will help you understand their work process.

2. Inquire About The Work Process

Commercial printers abide by an intensive and hardcore process. Quite naturally, this leads to the successful execution of these projects. Their ideas of imaging colour, designs, imaging and impressions play a vital role in the entire project. Try following their work process and then see what works best for you. Remember; even if your chosen partners might have the best technologies and processes in place, they won’t be useful if they can’t meet your needs.

3. Take Smart Actions

Does the printer you are planning to hire help customers work in a faster, better and smarter way? Well, if the answer is yes, consider seeking printing services in Croydon from them. Big companies and large-scale ventures need to execute innumerable projects within the stipulated deadlines. So, they require a printer who can cater to their bulk requirements and ensure timely delivery.

4. Check Customer Service

Another vital aspect to keep in mind is by checking their customer service. You should never associate with a printer which has a track record of poor customer service. Search for companies which provide exceptional support and great customer assistance. When it comes to choosing a printing company, this is of utmost significance!

Keep the above factors in mind and choose the best printing company for your business needs!

Choose the Best Printing Services after Evaluating the Print Quality

printing services Croydon

There has been a recent increase in the number of business owners outsourcing their printing needs to renowned print companies in Croydon. Almost every company has printing needs irrespective of its size or type of business. Develop a good relationship with the printing company and you can avail great discounts when outsourcing work in bulk. Choosing the right company offering high-quality printing services is a must if you want to print an image with elaborate photos and elegant text. Evaluating the print quality will help you reap all the benefits offered by professional printing services.

4 Points To Consider When Evaluating Print Quality

1. Colours

The first thing you have to do is to evaluate the colour if you want to assess the quality of a printed image. Compare the printed picture with the original image. The easiest way to check the quality of the colour is by comparing the resolution of both the images. Instead of checking whether the colours are bright or faded, analyse their balance. If they are more or less similar, you can assume that you have approached the right printing company. An image printed on a good machine will have proper colour balance.

2. Sharpness

If you don’t want the text in your printed paper to look distorted or blurred, look for a company where images are printed with a good level of sharpness. Text with blurry lines or halo effects on objects means that the print outcome is not of good quality. Check the pixels per inch (PPI) of the image. A lower value will only sharpen the edge pixels, while a high value will sharpen even the broader band of pixels.

3. Flawless

We can be assured that you have approached the right company for printing services in Croydon if the printed paper is flawless and spot-free. Images will develop small pots, streaks, grains and band if they are using a faulty printer. The overall image quality will be good if the print is clean and fresh.

4. Minor Details

Every renowned printing company value the reputation earned by them over the years and never compromise on printing minute details. Every single feature in the original image should be present in the printed one as well. You should be surprised to notice even the smallest details. These details are quite important as they can make an image stand out. No wonder, when considering the small details when evaluating print quality is very important

Choose a Reputed Printing Company

It is always advisable to approach a reputed printing company if you want to assure good print quality. Explore their range of products and choose one which fits your printing needs. Some even offer special discounts for students. They should be a one-stop solution for all your printing needs. A majority of the companies in Croydon use a different range of printers capable of producing a plethora of qualities like glossy, matte and others. Every type of services offered by them should look professional.

Leaflet Distribution-An Effective Way to Promote Local Businesses

printing services in Croydon

Are you on the lookout for a more practical approach to promoting your local business? Or, are you launching or scaling a small scale business? Partnering with a reputable printing company which offers leaflet printing services in Croydon, will be an informed decision. Trust us; leaflet distribution is a great way to keep your brand name fresh in the minds of customers.

There’s absolutely no denying the fact that social media marketing is the most popular way of advertising businesses. However, it doesn’t mean that well-executed physical marketing campaigns cannot be beneficial. Even though there are many modern alternatives, the leaflet is advantageous for businesses, even in this digital age. Regardless of what kind of products or services you offer, leaflets are a great way to attract new customers.

Here’re the major reasons why leaflets are a great promotional tool.

5 Reasons to Promote Your Business with Professional Leaflet Printing Services

1. Targets Potential Audience

One of the many reasons why leaflet distribution is still effective, is that it helps in targeting potential audience. Leaflets makes businesses choose the most responsive audience of their campaign. These allow you to closely look to the demographic/geographic factors and decide where to distribute leaflets for better response. Moreover, with leafleting, you can find customers who are intrigued by your services or products.

2. Flexibility To Customise Leaflets

When it comes to deciding on the theme and design of leaflets, businesses have great flexibility. Depending on what your business objectives are, you can choose the design, shape and material the way you want. Unlike other marketing forms, leaflets can be customised without draining budget and also have a great design. Also, you have the adaptability of customising your leaflet.

printing services

3. Quick & Easy To Produce

A major reason to go for leaflet distribution is that you won’t have much to research for creating your leaflet. You can simply hire leaflet specialists who offer printing services in Croydon to design your leaflet quickly. By using their specialised tools and equipment, professionals can design your leaflets just the way you want. What’s more, you will get leaflets within a specified time.

4. Eco-Friendly Approach

Lets’ be honest. As a small business owner, you won’t have the budget of thousands of pounds for promotion. Unlike other forms of advertising, leaflet distribution is an affordable way of increasing your brand awareness. This means that you will be able to target potential customers without denting your wallet.  So, investing in leaflets is the ideal way to promote your business within a tight budget.

Time To Make Proper Utilisation Of Your Print Marketing Strategies

Expresscopy

Investing in professional print marketing services has almost become a necessity nowadays. Printed publications are one of the branded materials you can use to establish your brand. You just need to consider the aesthetic qualities of the colours, texture, font and images you are using and establishing your brands recognition will become easier. Get in touch with an experienced local printing company and they will let you choose from numerous traditional and digital marketing techniques. You can choose the right one after considering whether you are printing brochures or need them for direct mail campaigns.

4 Tips To Help You With Your Print Marketing Strategies

1. Know The Common Printing Jargon

Though you can design the template of your printed brochures, there are a few terms like page bleed and CMYK which someone will know only if they have the basic knowledge about printing and designing. Not only will a professional company let you know about the entire printing process, but also explain any term you can’t understand. If they are asking you to choose silk varnish for your print finishing, they will also let you know the benefits you can reap by opting for that finish. Asking the right questions to the professional will also enhance your knowledge about print marketing services.


2. Consider Time Limits

If you have scheduled a campaign, you can inform your audience through digital marketing, but you need to consider the time limits and set up the reminders, notifications and email automation accordingly. The best alternative is to opt for print marketing. Not only do the printed materials help in making a quick impact, but also generate leads with a stronger call to action. If you are looking for a quick turnaround time, track your print marketing by offering your audience time-dependent specials. When you understand and consider the time limits carefully, tracking the success of your campaign will become easier.

3. Choose A Professional Printing Company

The importance of professional print design can never be ignored when it comes to print marketing strategies. If you want to highlight the credibility of your brand through those designs, get in touch with an experienced local printing company in Croydon. They will ensure that the printing materials look completely professional. A badly designed and unprofessional brochure can never convey the right brand message to your potential clients. The focus of the printing professional is always on the various designing elements which will ensure that the print design looks intricate.

local printing service in Croydon

4. Try Cross-Channel Marketing

Cross-channel or multichannel marketing is important irrespective of you opting for traditional marketing or digital marketing. There should be organic motions between these two marketing techniques. Try to craft a strategy through which your print campaigns can reach your online presence. When you rely on direct mails and brochures for advertising a campaign, you can direct your customers to your company’s website and social media channels.

It’s time you follow the tips stated above and making the most of your print marketing strategies will become easier.

How Professional Printing Services Can Give Businesses A Boost?

printing services

Do you wish to promote your business and advance your brand? Are you on the lookout for cost-effective ways to showcase your products and services? Hiring a reputable company which offers high-quality printing services in Croydon can be the key to win new customers, get new clients and reap benefits. Trust us; using printing services is one of the best ways to enhance your business.

No matter how small or big your business is, you need to advertise your products and services if you want your business to be successful. From flyers and brochures to leaflets and folders, the effectiveness of quality printed materials in promoting businesses and organisations has been proven for several years. Having promotional printed materials can promote your brand as well as bring you closer to success. Seeking the services of a reputable printing service provider can then be very beneficial.

Wondering how can printing services give your business a boost? Read on.

3 Ways Quality Printing Services in Croydon Boost Businesses Of Every Size

1. Advertises & Promotes Services Or Events

Be it for a small club or a larger business, print companies can offer the perfect solution to meet the promotional needs of companies of every size. From posters and leaflets to professionally finished items which give a sense of expertise, these materials make it more appealing to new group members or potential new customers. By using their years of experience, professionals can produce several leaflets or offer a few brochures and posters to suit your specific needs.

2. Attention-Grabbing Printed Items

Across every industry, the demand for large format print is growing rapidly. From the perspective of a business, professionally produced point of sale material or eye-catching banners can be the difference between customers selecting one company over another. So, investing in striking printed items to attract customers can be an informed decision. Large format printing is widely used even by charitable organisations, local sports teams as well as event producers to get support from the public.

3. Important Business Tools

Reputed companies offering printing services in Croydon are the first choice for organisations willing to make a good impact on potential new suppliers, existing customers and prospective customers. Reputed print companies can provide product brochures, business cards and professional-looking stationery to meet the specific needs of your company. The finish on these products can be the edge required to make a lasting, positive impression on customers which your competitors do not have.

What To Consider When Searching For A Printing Service Provider?

  • Inquire how long the company has been in the business and assess their reputation in the industry
  • Check if the service provider has a website and the necessary accreditations
  • See what kind of printing services they offer and how flexible they are with the needs of customers
  • Ask the service provider to provide you with samples of past work

The better the print service you choose, the higher your potential is for reaping numerous great benefits. So what are you still waiting for? Quickly find a reputable printing company and boost your sales!