3 Reasons To Choose Print Media Instead Of Electronic Media

3 Reasons To Choose Print Media Instead Of Electronic Media

Though business owners can choose from various forms of marketing in this digital age, the importance of print media advertising can never be ignored. Both print media and electronic media offer their own set of advantages. If you want to attract your target audience and make a lasting impression on them, using print media of advertising like newspapers, magazines, catalogues and leaflets would be a wise decision. Though electronic media can never replace print media, you can reap more benefits by choosing the latter.

Few Benefits Of Choosing Print Media Instead Of Electronic Media

1. Enjoy More Views

One of the primary benefits of choosing print media instead of online ads is that you can expect a higher frequency of viewing. People love sitting on the chair at the end of a hectic day to read the newspapers or magazines, sometimes numerous times a day. Repeated exposures will help you fulfil your marketing goals faster. Print media doesn’t disappear after creating an impression on the target audience, like digital messaging. Printed materials create clutter on piling up and are often reviewed before discarding.

2. Control Its Appearance

Though you don’t have to worry about the appearance of your printed material if you can choose the right print shop in Croydon, you will have complete control over how it looks. If you are using newspaper advertising, you can select the characteristics of the paper and the colours you want to use. If you want to create a presentation which will fulfil the expectations of your potential clients, pay importance to its vital aspects like graphics, typography, design and colour choices.

3. Hold The Attention Of Your Readers

Though the digital age has reduced human attention span, print media is still successful in holding readers’ attention. The primary disadvantage of choosing electronic media for advertising is that people will open multiple tabs on the internet while texting their friends and the television switched on in the background. The constant stimulation prevents people from focusing on just one thing. When you choose print media, your readers can’t multitask while reading the newspaper or the magazine. Their complete focus will be on what they are reading or seeing.

Since there are so many benefits of choosing print media instead of electronic media, it’s time you visit a reputed print shop like Expresscopy and fulfilling your marketing goals will become easier.

Why Companies Prefer Including Brochures In Their Marketing Strategies

Why Companies Prefer Including Brochures In Their Marketing Strategies

Even in today’s digital age, no one can neglect the importance of brochures. They are an integral part of every marketing strategy and widely preferred by business owners all over the world. You can use them to convey the subtle message that your business is reliable and committed to quality.

Everyone part of the advertising industry knows why brochures being old-fashioned are still so popular. It is one of the marketing tools which have stood the test of time. Get in touch with a reputable printing company like Expresscopy and they will let you know how you can attract your target audience with beautifully printed brochures. You can even invest in photo printing services to make your flyers more appealing.

3 Reasons To Include Brochures In Your Marketing Strategies

1. Include A Large Amount Of Information

Though there are various modes of advertising, choose brochures if you want to include a large amount of information. Get in touch with an experienced company offering printing services and they will let you know how you can include maximum information in a compact brochure. You can give an introduction of your company and include some pictures of the goods or services you are offering. You can even include a few features of the products and transform your brochure into a condensed version of your website.

2. Versatile

The versatility offered by brochures is what makes them a preferred medium of advertising. They are more versatile than postcards or other print mediums. You can either mail brochures or hand them out at networking events. In spite of having multi-purpose attributes, printing brochures is quite affordable. Choose a simple design and you can print a large number of pamphlets without exceeding your marketing budget. You can use these brochures in various ways in the future.

3. Easy To Distribute

Though few of the companies even prefer printed magazines for advertising, one of the primary benefits of printing brochures is that you can easily distribute them to your target audience. You can either distribute them from door to door or at large events. You just have to target a group of people and distribute the brochure. No wonder, printed flyers are ideal for small franchises and local businesses. Few of the common distribution channels business owners prefer are exhibition stalls, shopping centres and the newspaper.

Since there are so many benefits of including brochures in your marketing strategies, it’s time you start looking for a reputable printing company.

5 Reasons To Include Printed Flyers In Your Promotional Campaigns

Printed Flyers

If you want to ensure the long-term success of your business, make sure you craft a well-designed marketing and promotional strategy. Effective promotion is an integral part of every business. If you want to make it affordable as well, include printed flyers in your promotional campaign. With numerous companies offering flyer printing services scattered all over Croydon, you don’t have to exceed your marketing budget. The flyers are considered to be one of the most effective and oldest mediums of promotion. It will help your business reach maximum customers if you are launching a new product in the market.

Few Benefits Of Using Printed Flyers For Promotions

Reach Audience Easily

Many business owners consider printed flyers to be one of the easiest ways of promoting their business. Visit a reputed printing shop like Expresscopy and they will help you choose a unique design for the flyers. Print and distribute those on the streets, door to door or in parks. You can even insert them in newspapers to reach the maximum audience.

Explore Your Creative Side

Since attracting customers becomes easier with creativity, you can explore your creative side through flyer printing. Choose unique designs and write the content in a creative way. The objective should be on helping your readers see the message correctly and make the flyer stand out in the crowd.

Tangible

Since printed flyers are tangible, customers can carry them physically. When you hand over the flyer to someone in the mall or street, the first thing they will do is take a glimpse at the paper. They will read the content only if they find the design to be attractive. It is always advisable to choose a reputed company for flyer printing in Croydon as a well-designed flyer will have a better impact on your customers. They will decide whether they will read the flyer any further or not depending on its uniqueness.

Include Incentives

If your budget permits, include incentives in the flyers for your customers. For example, you can include gift vouchers or coupon codes. Not only will it help in creating brand awareness but you can also reach more customers. The incentives will act as a catalyst in your promotional activities. If you are launching a new product, offer some discounts and the person reading the voucher will become interested in your brand. He might even discuss the deals with his friends and promote your brand by word of mouth.

Affordable

Though there are various ways you can promote your goods and services, business owners prefer including printed flyers in their promotional campaigns as it is affordable. Promotional methods like paid digital ads or billboards can punch a hole in your pocket. On the other hand, a printing shop doesn’t charge a high price. Just make sure that the one you are approaching is known for offering professional and quality printing services.

Since there are so many benefits of including printed flyers in your promotional campaigns, it’s time you start looking for a reputable printing shop.

Know Why Every Business Needs Monochrome Printing

printing shop in Croydon

Not every business owner is aware of the fact that choosing monochrome printing to print their documents will help them save both time and money. Visit a reputed printing shop and they will use high-quality ink to ensure that your documents look great and attractive. Gone are the days when business owners chose monochrome printing because of budgetary constraints or to fulfil their unique business requirements.

3 Benefits Of Monochrome Printing For Businesses Of Every Size

1. Speed

If you have some documents which you want to print quickly and need them on an immediate basis, monochrome printing is the best choice. Though colour printing is more appealing to look at, the printing process is more time-consuming than monochrome printing. A majority of the monochrome laser printers used nowadays in printing shops work very fast as compared to an inkjet. You can use them to complete high-volume printing jobs quickly without compromising their quality.

2. Benefit The Environment

One of the primary reasons why monochrome printing is considered to be more beneficial for the environment as compared to colour printing is because the former uses fewer consumables. You will need fewer toner cartridges even when printing documents in bulk quantity. You don’t have to worry that your business will have a negative impact on the environment. You can save more fuel and water if fewer consumables end up in the landfill. In other words, you can help your business go green by choosing monochrome printing in black and white.

3. Save Money

Not everyone choosing monochrome printing to fulfil their business printing needs is aware of the fact that monochrome printing can help you save a lot of business money. You can complete your bulk printing needs without overspending. Moreover, monochrome printing is considered to have the best features which business often overlooks. They are not just some boring documents. In other words, choosing colour printing instead of monochrome printing will make you spend more than you require at times.

4. Choose The Right Print Shop

If you want to reap all the benefits stated above when printing monochrome documents, make sure you choose the right print shop. Printing experts at Expresscopy have years of experience and can share a few more ways how black and white documents can help you save both time and money.

5 Types Of Printing Services Offered By Professionals

printing serive crydon

Though there are numerous companies offering printing services scattered all over your city, people often have a tough time determining which type of service they need. Two points you should consider are the type of printing material you are choosing and the needs of your business. The focus of every reputed printing company like Expresscopy is on giving your printed materials an elegant feel and distinctive look so you can attract your customer’s attention. The advanced digital technology used in printers ensures speedy delivery.

Few Types Of Professional Printing Services You Can Choose From

1. Embossing

It is a very popular printing service which involves creating a raised image on paper or textile materials. The three-dimensional image renders an unusual look to the printed material. The technique has been used for years for decorative and functional purposes. Though embossed business cards have a higher retention rate, the cost of embossing is quite affordable.

2. Digital Printing

As compared to traditional printing, digital printing is fast and cost-effective. A majority of the photocopying shops prefer using advanced printers. Digital images and files are used for digital printing instead of text and physical paper images. Choose a printing shop producing materials using digital technology and you can keep your printing costs low.

3. Electrostatic Printing

Though electrostatic printing services are not quite common, the process is easy. An electrically charged drum and toner are used for printing instead of ink. The image is formed directly on the surface using electrostatic forces. Talk with printing experts and they will let you know whether electrostatic printing is the right choice for you.

4. Flexography

Though flexography is not as famous as digital printing, it is gradually gaining popularity as they are used for printing on cans and plastic. In fact, it is considered to be an updated version of the letterpress method. It allows for fast and high-quality label printing for various mass-produced goods.

 

5. Gravure Printing

Gravure Printing is one of the most expensive printing services. They are ideal for printing colour brochures and other materials in large quantities. A rotary printing press is used during gravure printing and is considered to be a high-quality printing method. The images produced are detailed and fine.

Since you are now aware of the common printing methods, it’s time you choose one and visit a reputed printing shop in your city.

Hire Local Printing Company in Croydon – The Best Support for Your Business

Be it the cash memos or the brochures or the annual calendars of the company – your business needs professional and reliable printing services to run the operations smoothly.

Be it the cash memos or the brochures or the annual calendars of the company – your business needs professional and reliable printing services to run the operations smoothly. From advertising a new product to keeping the accounting records; the impact of printing service in a business is huge. Hiring a professional local printing company in Croydon can help you to create a strong business reputation and to achieve your long term goals in business too.

Through hiring a local and experienced printing company, you can explore a plethora of benefits for your business. Their unique service and dedicated team effort can help you to stand out from the crowd in your respective industry.

Be it the cash memos or the brochures or the annual calendars of the company – your business needs professional and reliable printing services to run the operations smoothly.

Benefits of Hiring a Local Printing Company

Get Professional Touch
These companies are highly professional in their services. They maintain their standard to keep their clients happy. Hence, you can enjoy the desired professional touch in all your printing works done by these experts. From creating an effective design for your business to giving it the identity of your brand – they can use their expertise in every aspect of printing.

Flawless Results

Most of the professional printing companies use advanced tools and best methods to offer flawless results to their clients. They have special teams to execute each step of the printing job perfectly. Moreover, they check the quality of their works before final delivery. Therefore, you can be sure about the flawless professional service from these printers in Croydon.

Quick and Efficient Service

Since they are the local service providers; you can communicate with them faster than ever. These companies are popular for offering quick and efficient services to their local clients. Whether you need business cards, brochures or flyers – these companies can deliver you the products on the right time without any hassle.

Most Reliable Service

Being a local company, you can trust them more than a company that is located outside your region. You know where the company is located and can visit the place anytime you want. The printing company also wishes to keep their reputation intact among its local clients. Hence, they never delay in delivery or provide poor quality services to the local companies.

Expresscopy is your most trusted local printing company in Croydon. Please get in touch with us to get flawless printing services for your business.

Top 5 Reasons Why Every Business Needs Printed Brochures

rush flyers

Though promoting a business looks quite easy, it is actually not so. You have to choose the right medium of advertising which will help you attract the target audience. Recently, there has been an increase in the demand for print advertising as every business owner wants to stay ahead in today’s digital world. Print readers have bigger attention spans.

Various print mediums have a different reach depending on their target group. If you want your customers to know more about the products you are offering or your brand, try printed brochures. Every time a catalogue or printed brochure arrives at your desk, you will pause the work you were doing and look through it. No wonder, brochures are now regarded as one of the most preferred physical advertising tools which can be used to promote businesses of every size.

Few Benefits Offered By Printed Brochures

1. Can Be Kept For References

Though you can convey information about your products or brand through printed leaflets as well, printed brochures are given more preferences as your customers can keep them for future references. Visit any office and you will notice numerous brochures stalked on the desk. People go through them every time they want to buy something whose information has been provided in the brochure. Once your target audience starts storing information about your products for future references, extending your business becomes easier.

2. A Cost-Effective Option

Since there are numerous companies offering printing services scattered all over Croydon, they offer their services at competitive prices. Though a printed brochure with glossy pages looks quite expensive, it is actually not so. Companies like Expresscopy are renowned for offering cost-effective printing services. Discuss your business needs and budget with them and they will design the brochure accordingly. They will include some stunning imagery so your clients can get the information they need about your product in an engrossing way. It is one of the marketing tools where you can expect a higher ROI.

3. Reliable Source Of Information

Every business owner goes through the information present in their brochures before getting them printed. Customers reading the brochure can ensure that every piece of information in it is genuine and true. In short, brochures are a credible source of information and more reliable than other marketing tools. Use the right printers in Croydon for your brochure and you can ensure that it will feel and look credible. It is necessary for your customers to trust your company before they make the decision of buying some goods or products you are offering.

4. Give It A Personal Touch

One of the mediums of print advertising where you can give a personal touch is your company’s brochure.  The personal touch is a unique feature of printed marketing materials. Your clients and customers feel more associated with your brand and company. Get in touch with a company offering printing services in Croydon and they will craft a suitable design which will create a personal touch for your target audience.

5. Attract More Customers

Attracting potential customers towards your business becomes easier with a well-designed brochure.  If you want to sell your products effortlessly, visit Expresscopy today and ask them to design a beautifully printed brochure. They are a must during property auctions as you can enhance the excitement of enthusiastic home buyers by keeping their vision on amazing properties. You just need to ensure that the brochure you are designing is both vibrant and professional.

Since you now know why every business needs a printed brochure, it’s time you start looking for a reputed company offering printed services.