3 Reasons To Choose Print Media Instead Of Electronic Media

3 Reasons To Choose Print Media Instead Of Electronic Media

Though business owners can choose from various forms of marketing in this digital age, the importance of print media advertising can never be ignored. Both print media and electronic media offer their own set of advantages. If you want to attract your target audience and make a lasting impression on them, using print media of advertising like newspapers, magazines, catalogues and leaflets would be a wise decision. Though electronic media can never replace print media, you can reap more benefits by choosing the latter.

Few Benefits Of Choosing Print Media Instead Of Electronic Media

1. Enjoy More Views

One of the primary benefits of choosing print media instead of online ads is that you can expect a higher frequency of viewing. People love sitting on the chair at the end of a hectic day to read the newspapers or magazines, sometimes numerous times a day. Repeated exposures will help you fulfil your marketing goals faster. Print media doesn’t disappear after creating an impression on the target audience, like digital messaging. Printed materials create clutter on piling up and are often reviewed before discarding.

2. Control Its Appearance

Though you don’t have to worry about the appearance of your printed material if you can choose the right print shop in Croydon, you will have complete control over how it looks. If you are using newspaper advertising, you can select the characteristics of the paper and the colours you want to use. If you want to create a presentation which will fulfil the expectations of your potential clients, pay importance to its vital aspects like graphics, typography, design and colour choices.

3. Hold The Attention Of Your Readers

Though the digital age has reduced human attention span, print media is still successful in holding readers’ attention. The primary disadvantage of choosing electronic media for advertising is that people will open multiple tabs on the internet while texting their friends and the television switched on in the background. The constant stimulation prevents people from focusing on just one thing. When you choose print media, your readers can’t multitask while reading the newspaper or the magazine. Their complete focus will be on what they are reading or seeing.

Since there are so many benefits of choosing print media instead of electronic media, it’s time you visit a reputed print shop like Expresscopy and fulfilling your marketing goals will become easier.

Why Companies Prefer Including Brochures In Their Marketing Strategies

Why Companies Prefer Including Brochures In Their Marketing Strategies

Even in today’s digital age, no one can neglect the importance of brochures. They are an integral part of every marketing strategy and widely preferred by business owners all over the world. You can use them to convey the subtle message that your business is reliable and committed to quality.

Everyone part of the advertising industry knows why brochures being old-fashioned are still so popular. It is one of the marketing tools which have stood the test of time. Get in touch with a reputable printing company like Expresscopy and they will let you know how you can attract your target audience with beautifully printed brochures. You can even invest in photo printing services to make your flyers more appealing.

3 Reasons To Include Brochures In Your Marketing Strategies

1. Include A Large Amount Of Information

Though there are various modes of advertising, choose brochures if you want to include a large amount of information. Get in touch with an experienced company offering printing services and they will let you know how you can include maximum information in a compact brochure. You can give an introduction of your company and include some pictures of the goods or services you are offering. You can even include a few features of the products and transform your brochure into a condensed version of your website.

2. Versatile

The versatility offered by brochures is what makes them a preferred medium of advertising. They are more versatile than postcards or other print mediums. You can either mail brochures or hand them out at networking events. In spite of having multi-purpose attributes, printing brochures is quite affordable. Choose a simple design and you can print a large number of pamphlets without exceeding your marketing budget. You can use these brochures in various ways in the future.

3. Easy To Distribute

Though few of the companies even prefer printed magazines for advertising, one of the primary benefits of printing brochures is that you can easily distribute them to your target audience. You can either distribute them from door to door or at large events. You just have to target a group of people and distribute the brochure. No wonder, printed flyers are ideal for small franchises and local businesses. Few of the common distribution channels business owners prefer are exhibition stalls, shopping centres and the newspaper.

Since there are so many benefits of including brochures in your marketing strategies, it’s time you start looking for a reputable printing company.

5 Reasons To Include Printed Flyers In Your Promotional Campaigns

Printed Flyers

If you want to ensure the long-term success of your business, make sure you craft a well-designed marketing and promotional strategy. Effective promotion is an integral part of every business. If you want to make it affordable as well, include printed flyers in your promotional campaign. With numerous companies offering flyer printing services scattered all over Croydon, you don’t have to exceed your marketing budget. The flyers are considered to be one of the most effective and oldest mediums of promotion. It will help your business reach maximum customers if you are launching a new product in the market.

Few Benefits Of Using Printed Flyers For Promotions

Reach Audience Easily

Many business owners consider printed flyers to be one of the easiest ways of promoting their business. Visit a reputed printing shop like Expresscopy and they will help you choose a unique design for the flyers. Print and distribute those on the streets, door to door or in parks. You can even insert them in newspapers to reach the maximum audience.

Explore Your Creative Side

Since attracting customers becomes easier with creativity, you can explore your creative side through flyer printing. Choose unique designs and write the content in a creative way. The objective should be on helping your readers see the message correctly and make the flyer stand out in the crowd.

Tangible

Since printed flyers are tangible, customers can carry them physically. When you hand over the flyer to someone in the mall or street, the first thing they will do is take a glimpse at the paper. They will read the content only if they find the design to be attractive. It is always advisable to choose a reputed company for flyer printing in Croydon as a well-designed flyer will have a better impact on your customers. They will decide whether they will read the flyer any further or not depending on its uniqueness.

Include Incentives

If your budget permits, include incentives in the flyers for your customers. For example, you can include gift vouchers or coupon codes. Not only will it help in creating brand awareness but you can also reach more customers. The incentives will act as a catalyst in your promotional activities. If you are launching a new product, offer some discounts and the person reading the voucher will become interested in your brand. He might even discuss the deals with his friends and promote your brand by word of mouth.

Affordable

Though there are various ways you can promote your goods and services, business owners prefer including printed flyers in their promotional campaigns as it is affordable. Promotional methods like paid digital ads or billboards can punch a hole in your pocket. On the other hand, a printing shop doesn’t charge a high price. Just make sure that the one you are approaching is known for offering professional and quality printing services.

Since there are so many benefits of including printed flyers in your promotional campaigns, it’s time you start looking for a reputable printing shop.

Know More About Full-Colour Printing And Photocopying Services

color flyer printing

One of the primary reasons why people prefer full-colour printing is because a full spectrum of colours is used to print your documents. Not only does it make the documents more colourful and beautiful which is attractive to the eye. Technology has become quite advanced nowadays and the method used for full-colour printing has also become refined. Nowadays, differentiating between a photocopied document and the original document is a difficult task. Look for a reputed company offering photocopying services near you and they will print photos and documents in a wide variety of colours.

Theory Of Three-Colour Vision

The three-colour vision theory is based on how our eyes see various colours or the method of colour reproduction. A unique feature of the white colour is that it contains three primary colours and the wavelengths of all visible light. Red, green and blue are the three primary colours which are often referred to as RGB by professionals offering printing services. They are also known as additive primaries as these colours when added together produce the white colour. The theory of three-colour vision is considered to be the base of full-colour printing.

The Process Of Colour Separation

The process of colour separation and how we see through our eyes is more or less the same. In other words, we see the original image in three filters with each of them corresponding to the additive primary colour. We see in layers and our eyes can distinguish colours by separating the layers. Visit a reputed company in Croydon offering photocopying services and you will know the exact process of colour separation during printing.

The Process Of Full-Colour Printing 

Full-colour printing and photography works the same way. A camera works when a red filter is placed over the lens which helps in producing a negative of all the red light. During the full-colour printing process, three colours are created which are known as subtractive primaries. Each of these colours represents two additive primaries. Inks used in colour printing machines act as filters as they subtract and filter some portion of the white light. Other colours are produced when the image strikes on paper. Since the inks used during printing services are transparent, they allow light to pass through them and reflect off the paper base.

These being said, you now know how the process of full-colour printing works. Experienced companies like Expresscopy even offer the service at reasonable rates.