3 Reasons To Choose Print Media Instead Of Electronic Media

3 Reasons To Choose Print Media Instead Of Electronic Media

Though business owners can choose from various forms of marketing in this digital age, the importance of print media advertising can never be ignored. Both print media and electronic media offer their own set of advantages. If you want to attract your target audience and make a lasting impression on them, using print media of advertising like newspapers, magazines, catalogues and leaflets would be a wise decision. Though electronic media can never replace print media, you can reap more benefits by choosing the latter.

Few Benefits Of Choosing Print Media Instead Of Electronic Media

1. Enjoy More Views

One of the primary benefits of choosing print media instead of online ads is that you can expect a higher frequency of viewing. People love sitting on the chair at the end of a hectic day to read the newspapers or magazines, sometimes numerous times a day. Repeated exposures will help you fulfil your marketing goals faster. Print media doesn’t disappear after creating an impression on the target audience, like digital messaging. Printed materials create clutter on piling up and are often reviewed before discarding.

2. Control Its Appearance

Though you don’t have to worry about the appearance of your printed material if you can choose the right print shop in Croydon, you will have complete control over how it looks. If you are using newspaper advertising, you can select the characteristics of the paper and the colours you want to use. If you want to create a presentation which will fulfil the expectations of your potential clients, pay importance to its vital aspects like graphics, typography, design and colour choices.

3. Hold The Attention Of Your Readers

Though the digital age has reduced human attention span, print media is still successful in holding readers’ attention. The primary disadvantage of choosing electronic media for advertising is that people will open multiple tabs on the internet while texting their friends and the television switched on in the background. The constant stimulation prevents people from focusing on just one thing. When you choose print media, your readers can’t multitask while reading the newspaper or the magazine. Their complete focus will be on what they are reading or seeing.

Since there are so many benefits of choosing print media instead of electronic media, it’s time you visit a reputed print shop like Expresscopy and fulfilling your marketing goals will become easier.

Why Every Business Needs Colour Printing Services

print shop croydon

If you are one of the business owners who think that choosing colouring printing services when printing your documents will punch a hole in your pocket, it’s high time you debunk the myth. With the advancement in technology, colour printing has become both affordable and easy. Visit any reputed print shop in Croydon and you will find high-end equipment. The production process has also become quite easy so you don’t have to worry about cost-per-piece.

Colour printing service has almost become a necessity for businesses looking for more engaging customer experience. You can include a vibrant personalised message in your document with digital printing technology. In fact, it is considered to be one of the easiest ways you can reduce costs, improve flexibility, increase printing effectiveness and grow revenue.

Few More Benefits Of Colour Printing Services You Were Not Aware Of

1. Cost-Efficient

Nowadays, digital ink jet printers are used by printing companies for higher quality print. They also help in optimising speed and maximising output. The colour toner printing technology used earlier were not capable of producing high-quality statements. Digital printing services have reduced the cost of printing. If you want high-speed colour printing, visit a shop using sophisticated and efficient printers. You can achieve high-quality print even when standard paper is used.

2. Simple

Traditional printers required separate pre-printing work which not only led to the production of more waste but the production process also became time-consuming. The modern digital printing equipment streamlined the process as one system was used for both monochrome and colour printing. You can even incorporate colour logos and personalised message so your customer can receive a more personalised service. You don’t require more pre-print inventories or colour inserts which made the process simpler.

3. Easy To Integrate

One of the primary benefits of colour printing is that printing companies like Expresscopy let you integrate the system with other finishing and insertion options. For example, you can choose colour printing for your brochure or business leaflets. You can even integrate several documents using a single printing platform. The result is a highly efficient end-to-end process. Colour management can be controlled by your photo software or the printer driver software when printing.

Since there are so many benefits of colour printing, it’s time you start looking for a reputed printing shop offering the service. The difference in colour can bring a drastic change in customer engagement.