3 Reasons To Choose Print Media Instead Of Electronic Media

3 Reasons To Choose Print Media Instead Of Electronic Media

Though business owners can choose from various forms of marketing in this digital age, the importance of print media advertising can never be ignored. Both print media and electronic media offer their own set of advantages. If you want to attract your target audience and make a lasting impression on them, using print media of advertising like newspapers, magazines, catalogues and leaflets would be a wise decision. Though electronic media can never replace print media, you can reap more benefits by choosing the latter.

Few Benefits Of Choosing Print Media Instead Of Electronic Media

1. Enjoy More Views

One of the primary benefits of choosing print media instead of online ads is that you can expect a higher frequency of viewing. People love sitting on the chair at the end of a hectic day to read the newspapers or magazines, sometimes numerous times a day. Repeated exposures will help you fulfil your marketing goals faster. Print media doesn’t disappear after creating an impression on the target audience, like digital messaging. Printed materials create clutter on piling up and are often reviewed before discarding.

2. Control Its Appearance

Though you don’t have to worry about the appearance of your printed material if you can choose the right print shop in Croydon, you will have complete control over how it looks. If you are using newspaper advertising, you can select the characteristics of the paper and the colours you want to use. If you want to create a presentation which will fulfil the expectations of your potential clients, pay importance to its vital aspects like graphics, typography, design and colour choices.

3. Hold The Attention Of Your Readers

Though the digital age has reduced human attention span, print media is still successful in holding readers’ attention. The primary disadvantage of choosing electronic media for advertising is that people will open multiple tabs on the internet while texting their friends and the television switched on in the background. The constant stimulation prevents people from focusing on just one thing. When you choose print media, your readers can’t multitask while reading the newspaper or the magazine. Their complete focus will be on what they are reading or seeing.

Since there are so many benefits of choosing print media instead of electronic media, it’s time you visit a reputed print shop like Expresscopy and fulfilling your marketing goals will become easier.

Know Why Photo Printing Is A Blessing In The Digital Era

Know Why Photo Printing Is A Blessing In The Digital Era

The popularity of photo printing has enhanced drastically in the last few years. Billions of people all over the world are using smartphones. They click almost trillions of pictures every day. The value of a print can never be ignored, especially during the digital age. Since the quality of printed photos is more important than the quantity, make sure you choose a reputed company for photo printing in Croydon. They use the latest inkjet printers with advanced technology.

Photo Printing Is A Part Of Digital Trends

To outshine their peers in the digital age, companies are trying to include photo printing in their digital marketing strategies. With the advancement in technology, the method used in printing shops has enhanced drastically. The number of magazines produced is constant since 2008, so there won’t be a decline in the print media. As far as the publication of books is concerned, the target is on achieving a higher quality print. It is the responsibility of the print shop to select quality paper and printing process.

Printing Is Safer Than Storing Digital Files

The easiest way you can archive your images permanently is by printing them. According to a survey conducted recently, printing images is always a safer option than storing digital files. There is a chance that computers might not be able to read the photos you are clicking today if the digital archives get modernised. Choose a reputed company like Expresscopy for quality photo printing, you can expect high-quality printed photos which can last for years. Printed copies will give you more peace of mind that digital backups.

Showcase Your Art With Quality Photo Printing

Printed photos have a logical side as almost every photo has some emotion in them. The higher the quality of a photo is, it becomes more mesmerising. Holding the finished print is more satisfying than seeing a photo on your mobile. Every tangible printed photo is a permanent product of your hard work. You can frame it, mount it on the wall and display it with pride.

Attract More Customers

Include a few photos in your company brochures and magazines and attracting the attention of potential customers will become easier. Though printing monochrome photos are affordable, colourful images are more attractive. The psychology of colour will have a positive impact on your marketing and branding efforts. It will motivate your customers to engage more actively.

Know Why Every Business Needs Monochrome Printing

printing shop in Croydon

Not every business owner is aware of the fact that choosing monochrome printing to print their documents will help them save both time and money. Visit a reputed printing shop and they will use high-quality ink to ensure that your documents look great and attractive. Gone are the days when business owners chose monochrome printing because of budgetary constraints or to fulfil their unique business requirements.

3 Benefits Of Monochrome Printing For Businesses Of Every Size

1. Speed

If you have some documents which you want to print quickly and need them on an immediate basis, monochrome printing is the best choice. Though colour printing is more appealing to look at, the printing process is more time-consuming than monochrome printing. A majority of the monochrome laser printers used nowadays in printing shops work very fast as compared to an inkjet. You can use them to complete high-volume printing jobs quickly without compromising their quality.

2. Benefit The Environment

One of the primary reasons why monochrome printing is considered to be more beneficial for the environment as compared to colour printing is because the former uses fewer consumables. You will need fewer toner cartridges even when printing documents in bulk quantity. You don’t have to worry that your business will have a negative impact on the environment. You can save more fuel and water if fewer consumables end up in the landfill. In other words, you can help your business go green by choosing monochrome printing in black and white.

3. Save Money

Not everyone choosing monochrome printing to fulfil their business printing needs is aware of the fact that monochrome printing can help you save a lot of business money. You can complete your bulk printing needs without overspending. Moreover, monochrome printing is considered to have the best features which business often overlooks. They are not just some boring documents. In other words, choosing colour printing instead of monochrome printing will make you spend more than you require at times.

4. Choose The Right Print Shop

If you want to reap all the benefits stated above when printing monochrome documents, make sure you choose the right print shop. Printing experts at Expresscopy have years of experience and can share a few more ways how black and white documents can help you save both time and money.

5 Effective Tips To Minimise The Cost Of Printing Services

Printing Services in Croydon

One of the primary reasons why your printing cost might sometimes exceed your expectations is because the price of printer ink is more than good wine. According to a survey conducted a few years back, an average office prints around 10000 sheets of paper every year. The first thing you should do if you want to minimise your printing cost is to outsource it to a reputed company. They have printing experts who will understand your needs and share a few tips so you can save money on printing.

Want To Minimise The Cost Of Printing Services In Croydon? Few Tips For You

1. Print On Both The Sides

A majority of the advanced printers allow you to print on either side of the paper. Set the printer mode to double-sided printing or duplexing. Do it and you can reduce your paper usage by almost half. Though you can teach your employees to select two-sided printing (in the print dialogue box) while printing a document, teaching them the process will become too time-consuming. If the printer you are using doesn’t have the two-side option, buy an advanced model or outsource your printing services to a reputable company.

2. Reduce Document Margins

One of the primary benefits of reducing the document margins before printing them is that you can put more text on every page. The space on the edges of the paper are generally left vacant so keeping less space is highly advisable if you want to save paper. If you are using Microsoft Word, go to the Layout tab and change the document margins. If you are using Apple’s Pages, you can find it on the Document tab.

3. Choose Light Weight Paper For Daily Printing

Companies offering printing services in Croydon generally suggest their customers use lightweight paper for daily printing as heavier and brighter stuff is more expensive. Four common criteria on which you can upgrade the printing paper are how heavy the paper is, whether it is translucent when held against the light, the amount of light it is reflecting which depends on how white the paper is and how smooth does the paper feel.

4. Print Two Copies On One Page

A majority of the modern printers doubles as a copier nowadays. If you want to shrink the copy and print two copies on one page, utilise the image reduction feature. This task should be undertaken by someone with years of experience in offering printing services as they know how much reduction an image needs so that you can put more than one copy on a single page.

5. Use Less Paper During Meeting

If it is not possible to make your official meetings paperless, you can definitely use less paper during meetings. Avoid printing the agenda unless it is very necessary. The best alternative is to circulate them electronically and store them on the server.

Time to follow the tips stated above and minimising the cost of your printing services will become easier.

How To Select Commercial Printing Services For Your Business Needs?

printing services in Croydon

Businesses depend on several technologies, processes and services. Document printing, photocopying, scanning and several other tasks determine the operations and functionalities of your venture. And, the best way to ensure you stay ahead of your competitors is by seeking professional printing services in Croydon.

No matter how small or big your company is, partnering with a top commercial printer is a prime requisite. You need to invest time and effort into choosing the right commercial printer so that you can stand out in the marketplace. This is important, especially for smaller brands, which wish to be seen, heard and make a place for themselves. Your marketing collateral will leave a positive impression on your business prospects and it pays to get it right.

Check out the handy guide below to know more about selecting the right printer.

Why Should You Seek Professional Assistance?

A majority of large-scale companies and ventures rely on in-house processes and systems. But, in most cases, your employees might not have the expertise and efficiency required for offering desired results. It is here that commercial printers can come to your rescue. With their extensive knowledge of unsurpassed efficiency, print processes and vast experience, printers can provide useful support at every stage.

professional printing services

Choosing The Best Commercial Printer

1. Assess Track Record

One of the foremost considerations to keep in mind is checking their track record. This is because; outstanding document scanning, photocopying and printing requires expertise and knowledge. So, while making a choice, check if the company has a proven record of offering commercial printing services. Taking a look at their track record will help you understand their work process.

2. Inquire About The Work Process

Commercial printers abide by an intensive and hardcore process. Quite naturally, this leads to the successful execution of these projects. Their ideas of imaging colour, designs, imaging and impressions play a vital role in the entire project. Try following their work process and then see what works best for you. Remember; even if your chosen partners might have the best technologies and processes in place, they won’t be useful if they can’t meet your needs.

3. Take Smart Actions

Does the printer you are planning to hire help customers work in a faster, better and smarter way? Well, if the answer is yes, consider seeking printing services in Croydon from them. Big companies and large-scale ventures need to execute innumerable projects within the stipulated deadlines. So, they require a printer who can cater to their bulk requirements and ensure timely delivery.

4. Check Customer Service

Another vital aspect to keep in mind is by checking their customer service. You should never associate with a printer which has a track record of poor customer service. Search for companies which provide exceptional support and great customer assistance. When it comes to choosing a printing company, this is of utmost significance!

Keep the above factors in mind and choose the best printing company for your business needs!

Time To Make Proper Utilisation Of Your Print Marketing Strategies

Expresscopy

Investing in professional print marketing services has almost become a necessity nowadays. Printed publications are one of the branded materials you can use to establish your brand. You just need to consider the aesthetic qualities of the colours, texture, font and images you are using and establishing your brands recognition will become easier. Get in touch with an experienced local printing company and they will let you choose from numerous traditional and digital marketing techniques. You can choose the right one after considering whether you are printing brochures or need them for direct mail campaigns.

4 Tips To Help You With Your Print Marketing Strategies

1. Know The Common Printing Jargon

Though you can design the template of your printed brochures, there are a few terms like page bleed and CMYK which someone will know only if they have the basic knowledge about printing and designing. Not only will a professional company let you know about the entire printing process, but also explain any term you can’t understand. If they are asking you to choose silk varnish for your print finishing, they will also let you know the benefits you can reap by opting for that finish. Asking the right questions to the professional will also enhance your knowledge about print marketing services.


2. Consider Time Limits

If you have scheduled a campaign, you can inform your audience through digital marketing, but you need to consider the time limits and set up the reminders, notifications and email automation accordingly. The best alternative is to opt for print marketing. Not only do the printed materials help in making a quick impact, but also generate leads with a stronger call to action. If you are looking for a quick turnaround time, track your print marketing by offering your audience time-dependent specials. When you understand and consider the time limits carefully, tracking the success of your campaign will become easier.

3. Choose A Professional Printing Company

The importance of professional print design can never be ignored when it comes to print marketing strategies. If you want to highlight the credibility of your brand through those designs, get in touch with an experienced local printing company in Croydon. They will ensure that the printing materials look completely professional. A badly designed and unprofessional brochure can never convey the right brand message to your potential clients. The focus of the printing professional is always on the various designing elements which will ensure that the print design looks intricate.

local printing service in Croydon

4. Try Cross-Channel Marketing

Cross-channel or multichannel marketing is important irrespective of you opting for traditional marketing or digital marketing. There should be organic motions between these two marketing techniques. Try to craft a strategy through which your print campaigns can reach your online presence. When you rely on direct mails and brochures for advertising a campaign, you can direct your customers to your company’s website and social media channels.

It’s time you follow the tips stated above and making the most of your print marketing strategies will become easier.