Know Why Photo Printing Is A Blessing In The Digital Era

Know Why Photo Printing Is A Blessing In The Digital Era

The popularity of photo printing has enhanced drastically in the last few years. Billions of people all over the world are using smartphones. They click almost trillions of pictures every day. The value of a print can never be ignored, especially during the digital age. Since the quality of printed photos is more important than the quantity, make sure you choose a reputed company for photo printing in Croydon. They use the latest inkjet printers with advanced technology.

Photo Printing Is A Part Of Digital Trends

To outshine their peers in the digital age, companies are trying to include photo printing in their digital marketing strategies. With the advancement in technology, the method used in printing shops has enhanced drastically. The number of magazines produced is constant since 2008, so there won’t be a decline in the print media. As far as the publication of books is concerned, the target is on achieving a higher quality print. It is the responsibility of the print shop to select quality paper and printing process.

Printing Is Safer Than Storing Digital Files

The easiest way you can archive your images permanently is by printing them. According to a survey conducted recently, printing images is always a safer option than storing digital files. There is a chance that computers might not be able to read the photos you are clicking today if the digital archives get modernised. Choose a reputed company like Expresscopy for quality photo printing, you can expect high-quality printed photos which can last for years. Printed copies will give you more peace of mind that digital backups.

Showcase Your Art With Quality Photo Printing

Printed photos have a logical side as almost every photo has some emotion in them. The higher the quality of a photo is, it becomes more mesmerising. Holding the finished print is more satisfying than seeing a photo on your mobile. Every tangible printed photo is a permanent product of your hard work. You can frame it, mount it on the wall and display it with pride.

Attract More Customers

Include a few photos in your company brochures and magazines and attracting the attention of potential customers will become easier. Though printing monochrome photos are affordable, colourful images are more attractive. The psychology of colour will have a positive impact on your marketing and branding efforts. It will motivate your customers to engage more actively.

How is Print Marketing Relevant in the Contemporary World?

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When it is about the outreach of the companies, print is still the medium that lies at the top of the marketing funnel. Print can gain the attention of the potential customers at locations which are even beyond the reach of the various digital media. Here is a short overview of the viability of print in the contemporary era backed by technological advancements. You will surely look for an efficient provider of printing services in Croydon once you realise the effectiveness.

Top Three Advantages of Print Marketing

Variable Data Printing (VDP)

It is one of the most unique and productive ways to reach out the potential customers. It is the best option to print graphics, images, and texts distinctively. It uses the information from the comprehensive database and offers a smooth transition from one printed piece to another. It utilises the abilities of digital print devices and computer data software to create full coloured high-quality documents. The quality of the end product can be well compared with the quality offered by the conventional offset press.

A Boost to the E-Commerce platform

Although print and digital marketing seem to be poles apart, in reality, they go hand in hand. Although catalogues are the once-upon-a-time print essentials, they are still very much in existence. The businesses even gain considerable advantages by using specialised interactive brochures, postcards. It is better to showcase the brand and logo of the company as often as possible. This, no doubt, improves the appearance of the brand and gives rise to a concrete marketing strategy.

Help you get noticed

Print media bears a personal touch. The customer can see and hold it. Sending out a thousand emails in a day might seem monotonous against offering a customised business card to your potential customer. It will no doubt etch a long-lasting mark in the mind of the receiver.

A Few Essential Print Media to Help Your Brand Earn Recognition

Business Cards: It is one of the most inexpensive yet most powerful print media to create the first impression. It is a swift step to initiate the brand recognition regime.

Brochures: They are yet other simple yet economical marketing tools highlighting the specific range of products or services you are offering.

Postcards: If you are operating on a tight budget, the postcard marketing campaign is just the element you need to reach out to your target audience quickly. The postcards are designed by incorporating the logo, slogan, and colour scheme followed by your brand and stand out as a great promotional tool if used effectively.

Door Hangers: It is the highly targeted, accessible, affordable, and quick way to get your message in the right hands.

Bookmarks: It is a cost-effective option to spread the name of your business amidst a broad audience base. It helps to drive positive ROI.

Presentation Folders: Printing the custom presentation folder is another great way to put up a professional image of your business. They are used to circulate the promotional materials and handouts during trade shows or meetings.

Expresscopy can be your trusted partner offering active printing service in Croydon. It will undoubtedly play a significant role in making your brand known to a broader audience base.

4 Questions to Ask When Hiring Printers for Brochure Marketing

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Do you wish to connect people with your brand and services to generate more positive engagement? Investing in brochure marketing can help you showcase professionalism and build a trustworthy image. Hiring reputable brochure printers in Croydon can be the key to maximise your marketing to its full potential.

Wondering how to select the right company for brochure design & printing? Read on.

Whether you are a small agency or a long-established business, brochures are a great marketing tool for every organisation. Brochures are attractive, easy to make, inexpensive and offer numerous design options to ensure your content stands out. Getting brochures printed from a reliable printing company will give more credibility to your brand. But, with a plethora of options out there, how do you find a professional company?
Here’re some key questions you must ask when talking to a potential printer.

Hiring Printers in Croydon: Essential Questions to Ask When Investing In Brochure Marketing

1. How Long Have You Been Offering Brochure Design & Printing Services?

Look for a local printing company which offers complete brochure marketing services. Ensuring the company you are considering to hire can look after your business from design to print is necessary. Even if you don’t need their design services, having your final brochure reviewed by them will be beneficial. So, you must hire a company which has vast experience in offering both brochure design and printing services.

2. What’s The Turnaround Time Like?

Usually, printing projects have tight deadlines which need to be met. So, both design and content must be finalised beforehand. It is then up to the printing company who turn your plans into the finished product.

Choose a reliable company which ensures customers get quality brochure printing services in Croydon by meeting deadlines. Make sure the experts provide quick turnaround time so that your product doesn’t get delayed.

3. Can You Show Your Past Work?

Ask the expert you are interviewing to show you case studies or some client testimonials. This will help you have an idea of the kind of work done by them in the past. Check if the examples they are showing are similar to your organisation. Also, you should pay attention to how long ago the examples which they show you are from. Ideally, you must see something recent so that you can assess their present capabilities.

4. What Makes You Different From Other Printing Companies?

You need to partner with professional printers in Croydon for brochure design and print services. So, during the decision-making process, you must ask the company what makes them different from others. Inquire why they are the right choice for you. You are likely to hear the same answers about the quality of service and expertise. However, it’s a good insight into the work ethic and culture of the company.

Remember; not every printer or printing company is equal. This is because both printing practices and final output can vary.

Include the above vital questions in your selection process and choose the best printing company for your organisation. Time to reap the benefits of high-quality brochure printing services!