Tips For The Right Paper For Printed Flyers

printed flyers

If you are looking for flyers which are printed to the best standard, make sure you choose the right company for flyer printing. You can promote an event in a tangible way with printed flyers. How you are designing and printing them will determine whether your customers will read it to get more information. If you are not sure about the type of paper you should use, get in touch with Express copy. They can cater to all your printing requirements.

Events And The Type Of Paper You Need

1. Advertising

Printed flyers are widely used for various advertising purposes. Choose lightweight paper as they are convenient for distribution. Though being lightweight, they should have an adequate thickness so that they are sturdy. The paper you are using for advertisement should not crinkle. Since you will hand out the leaflets to numerous people, consider its price as well.

2. Trade Shows

The 170 gm flyers are often referred to as business flyers as they are generally used by customers for trade shows and fairs. They are thicker than the standard printing paper. They are quite sturdy so you don’t have to worry about the paper crinkling. The type of paper you choose for trade show flyers will render it a professional feel and look.

3. Hospitality

If you want to print flyers for the hospitality or retail industry, choose 250 gm flyers. They are almost 3 times thicker than printing paper. Not only are they robust and nice but it also offers a luxurious feel to your hand. The paper’s weight is ideal for printing important messages.

Since you are now aware of the various types of paper used for various events, it’s time you get in touch with Expresscopy for professional-looking printed flyers.

Promote Your Christmas Event With Printed Flyers

Flyer Printing Croydon

If you are planning to organise a special event like a music concert or sale during Christmas, it is your responsibility to make people aware of it. Though there are various ways you can promote your event, the popularity of printed flyers is gradually increasing. They are more cost-effective than other modes of advertising like that you see in newspapers, radio and TV. If you have a small business, promoting your Christmas event through these mediums can become a bit challenging.

Why Choose Expresscopy For Christmas Flyers?

Visit a reputable company like Expresscopy for printing service and they will let you know the various ways you can promote your special event. The personalised Christmas cards and Christmas flyers are more popular and widely preferred by business owners in the UK. They are tried and tested marketing techniques used for years. If you want to try the technique of direct marketing, consider using printed flyers to promote your special event.

Flyer Printing Croydon

3 Benefits Of Using Printed Flyers To Promote Your Christmas Event

1. Reach Your Audience Easily

Want to advertise your Christmas event? A great platform to promote your special event is printed flyers. Choose the right company offering flyer printing services and they will design attractive flyers for your target audience. The flyers can reach them in various ways like newspaper insert, door to door mail drop, in-store distribution or street distribution. It is one of the easiest ways you can promote your event to a specific geographically distributed audience.

2. Explore Your Creative Side

Choose printed flyers to promote your Christmas event and you can use it to explore your creative side. If you want your flyer to stand out, invest in colour flyers printing. Try to highlight the details or main message of your event in a creative way. If you want to convey a message to your target audience, choose A4 or A5 size flyers and print on both sides. A folded finish will make the flyer stand out.

3. Tangible

Many business owners prefer using flyers to promote Christmas events as they are tangible. Your target audience will get to hold the flyer physically which means that half of the message you want to convey to your audience is done. Whether your customers will read the message on the flyer or not is dependent on the design of the flyer and how it is printed. You can convey the right message clearly and easily. If your budget permits, invest in quality print finish.

Since there are so many benefits of using printed flyers to promote your Christmas event, it’s time you get in touch with Expresscopy and get the best flyer printing services at competitive prices.

3 Reasons To Choose Print Media Instead Of Electronic Media

Colour Flyer Printing Croydon

Though business owners can choose from various forms of marketing in this digital age, the importance of print media advertising can never be ignored. Both print media and electronic media offer their own set of advantages. If you want to attract your target audience and make a lasting impression on them, using print media of advertising like newspapers, magazines, catalogues and leaflets would be a wise decision. Though electronic media can never replace print media, you can reap more benefits by choosing the latter.

Few Benefits Of Choosing Print Media Instead Of Electronic Media

1. Enjoy More Views

One of the primary benefits of choosing print media instead of online ads is that you can expect a higher frequency of viewing. People love sitting on the chair at the end of a hectic day to read the newspapers or magazines, sometimes numerous times a day. Repeated exposures will help you fulfil your marketing goals faster. Print media doesn’t disappear after creating an impression on the target audience, like digital messaging. Printed materials create clutter on piling up and are often reviewed before discarding.

2. Control Its Appearance

Though you don’t have to worry about the appearance of your printed material if you can choose the right print shop in Croydon, you will have complete control over how it looks. If you are using newspaper advertising, you can select the characteristics of the paper and the colours you want to use. If you want to create a presentation which will fulfil the expectations of your potential clients, pay importance to its vital aspects like graphics, typography, design and colour choices.

3. Hold The Attention Of Your Readers

Though the digital age has reduced human attention span, print media is still successful in holding readers’ attention. The primary disadvantage of choosing electronic media for advertising is that people will open multiple tabs on the internet while texting their friends and the television switched on in the background. The constant stimulation prevents people from focusing on just one thing. When you choose print media, your readers can’t multitask while reading the newspaper or the magazine. Their complete focus will be on what they are reading or seeing.

Since there are so many benefits of choosing print media instead of electronic media, it’s time you visit a reputed print shop like Expresscopy and fulfilling your marketing goals will become easier.

What Makes Good Commercial Printers & How To Find The Right Company?

Photocopying Services Croydon

Do you know committing to a good printing service provider can make a huge difference to your business? Be it leaflet printing, logo design, or brand development, seeking efficient printing services can be the key to your success. Professional printers can even go the extra mile to provide T-shirt printing and other promotions at affordable prices.

But, are you confused about what makes a good printer and how to find one? Read on.

Whether you are a start-up, an SME or a large established business, every company needs paperwork to keep things running smoothly. Printed materials are an integral part of every business’ promotional strategy. You need the assistance of professionals for vivid, high-quality images and marketing materials. Be it brochures, letterheads or advertising, printing companies can help you in numerous ways. And, it is when you work with a good company can you get value for money services.

Wondering what is it that sets apart a great company from others? Check out below.

Aspects Which Make Commercial Printers in Croydon worth Hiring

1. Quick Turnaround Time

One of the major reasons successful businesses approach top printing companies is their turnaround time. Professional printers understand the importance of printed materials to businesses and this offers prompt services. While good printing service providers offer quick turnaround time, amateur printers take too much time to print materials.

2. Wide Range of Services

Are your business needs dynamic? If so, you can hugely benefit from partnering with the best printers in Croydon. Leading printing companies offer a range of services like printing business cards, flyers, t-shirts, etc. Yes, you may find a company which specialises in one kind of printing, but that means you will have to partner with different printers for different needs. So, it is much more beneficial to hire a company which does a range of jobs.

3. Excellent Customer Service

No matter what your printing needs are, you will want to hire companies with a courteous, professional and responsive team. Good printers have a proven record of offering great customer service. This means they have friendly and professional staff who can offer quality work.

Tips To Choose a Reputable Printing Company

1. Consider Their Reputation

Before selecting any printing company, it is essential to look into their reputation first. Find out how long the company has been in business and go through their online reviews. Make sure you choose a company with an excellent reputation for offering printing services.

2. Look at Past Work

References and testimonials are great eye-openers. But, don’t just believe in words. Instead, consider having a look at their actual work. This is because the ideal way to gauge the expertise of a company is checking the quality of work they have done.

3. Check Their Pricing

Make sure the company you are hiring offers high-quality printing services at affordable costs. Instead of getting tempted with cheap prices, look for printers who offer cost-effective services.

Time to approach a renowned printing company!