3 Reasons To Choose Print Media Instead Of Electronic Media

3 Reasons To Choose Print Media Instead Of Electronic Media

Though business owners can choose from various forms of marketing in this digital age, the importance of print media advertising can never be ignored. Both print media and electronic media offer their own set of advantages. If you want to attract your target audience and make a lasting impression on them, using print media of advertising like newspapers, magazines, catalogues and leaflets would be a wise decision. Though electronic media can never replace print media, you can reap more benefits by choosing the latter.

Few Benefits Of Choosing Print Media Instead Of Electronic Media

1. Enjoy More Views

One of the primary benefits of choosing print media instead of online ads is that you can expect a higher frequency of viewing. People love sitting on the chair at the end of a hectic day to read the newspapers or magazines, sometimes numerous times a day. Repeated exposures will help you fulfil your marketing goals faster. Print media doesn’t disappear after creating an impression on the target audience, like digital messaging. Printed materials create clutter on piling up and are often reviewed before discarding.

2. Control Its Appearance

Though you don’t have to worry about the appearance of your printed material if you can choose the right print shop in Croydon, you will have complete control over how it looks. If you are using newspaper advertising, you can select the characteristics of the paper and the colours you want to use. If you want to create a presentation which will fulfil the expectations of your potential clients, pay importance to its vital aspects like graphics, typography, design and colour choices.

3. Hold The Attention Of Your Readers

Though the digital age has reduced human attention span, print media is still successful in holding readers’ attention. The primary disadvantage of choosing electronic media for advertising is that people will open multiple tabs on the internet while texting their friends and the television switched on in the background. The constant stimulation prevents people from focusing on just one thing. When you choose print media, your readers can’t multitask while reading the newspaper or the magazine. Their complete focus will be on what they are reading or seeing.

Since there are so many benefits of choosing print media instead of electronic media, it’s time you visit a reputed print shop like Expresscopy and fulfilling your marketing goals will become easier.

Why Companies Prefer Including Brochures In Their Marketing Strategies

Why Companies Prefer Including Brochures In Their Marketing Strategies

Even in today’s digital age, no one can neglect the importance of brochures. They are an integral part of every marketing strategy and widely preferred by business owners all over the world. You can use them to convey the subtle message that your business is reliable and committed to quality.

Everyone part of the advertising industry knows why brochures being old-fashioned are still so popular. It is one of the marketing tools which have stood the test of time. Get in touch with a reputable printing company like Expresscopy and they will let you know how you can attract your target audience with beautifully printed brochures. You can even invest in photo printing services to make your flyers more appealing.

3 Reasons To Include Brochures In Your Marketing Strategies

1. Include A Large Amount Of Information

Though there are various modes of advertising, choose brochures if you want to include a large amount of information. Get in touch with an experienced company offering printing services and they will let you know how you can include maximum information in a compact brochure. You can give an introduction of your company and include some pictures of the goods or services you are offering. You can even include a few features of the products and transform your brochure into a condensed version of your website.

2. Versatile

The versatility offered by brochures is what makes them a preferred medium of advertising. They are more versatile than postcards or other print mediums. You can either mail brochures or hand them out at networking events. In spite of having multi-purpose attributes, printing brochures is quite affordable. Choose a simple design and you can print a large number of pamphlets without exceeding your marketing budget. You can use these brochures in various ways in the future.

3. Easy To Distribute

Though few of the companies even prefer printed magazines for advertising, one of the primary benefits of printing brochures is that you can easily distribute them to your target audience. You can either distribute them from door to door or at large events. You just have to target a group of people and distribute the brochure. No wonder, printed flyers are ideal for small franchises and local businesses. Few of the common distribution channels business owners prefer are exhibition stalls, shopping centres and the newspaper.

Since there are so many benefits of including brochures in your marketing strategies, it’s time you start looking for a reputable printing company.

Know Why Photo Printing Is A Blessing In The Digital Era

Know Why Photo Printing Is A Blessing In The Digital Era

The popularity of photo printing has enhanced drastically in the last few years. Billions of people all over the world are using smartphones. They click almost trillions of pictures every day. The value of a print can never be ignored, especially during the digital age. Since the quality of printed photos is more important than the quantity, make sure you choose a reputed company for photo printing in Croydon. They use the latest inkjet printers with advanced technology.

Photo Printing Is A Part Of Digital Trends

To outshine their peers in the digital age, companies are trying to include photo printing in their digital marketing strategies. With the advancement in technology, the method used in printing shops has enhanced drastically. The number of magazines produced is constant since 2008, so there won’t be a decline in the print media. As far as the publication of books is concerned, the target is on achieving a higher quality print. It is the responsibility of the print shop to select quality paper and printing process.

Printing Is Safer Than Storing Digital Files

The easiest way you can archive your images permanently is by printing them. According to a survey conducted recently, printing images is always a safer option than storing digital files. There is a chance that computers might not be able to read the photos you are clicking today if the digital archives get modernised. Choose a reputed company like Expresscopy for quality photo printing, you can expect high-quality printed photos which can last for years. Printed copies will give you more peace of mind that digital backups.

Showcase Your Art With Quality Photo Printing

Printed photos have a logical side as almost every photo has some emotion in them. The higher the quality of a photo is, it becomes more mesmerising. Holding the finished print is more satisfying than seeing a photo on your mobile. Every tangible printed photo is a permanent product of your hard work. You can frame it, mount it on the wall and display it with pride.

Attract More Customers

Include a few photos in your company brochures and magazines and attracting the attention of potential customers will become easier. Though printing monochrome photos are affordable, colourful images are more attractive. The psychology of colour will have a positive impact on your marketing and branding efforts. It will motivate your customers to engage more actively.

5 Reasons To Include Printed Flyers In Your Promotional Campaigns

Printed Flyers

If you want to ensure the long-term success of your business, make sure you craft a well-designed marketing and promotional strategy. Effective promotion is an integral part of every business. If you want to make it affordable as well, include printed flyers in your promotional campaign. With numerous companies offering flyer printing services scattered all over Croydon, you don’t have to exceed your marketing budget. The flyers are considered to be one of the most effective and oldest mediums of promotion. It will help your business reach maximum customers if you are launching a new product in the market.

Few Benefits Of Using Printed Flyers For Promotions

Reach Audience Easily

Many business owners consider printed flyers to be one of the easiest ways of promoting their business. Visit a reputed printing shop like Expresscopy and they will help you choose a unique design for the flyers. Print and distribute those on the streets, door to door or in parks. You can even insert them in newspapers to reach the maximum audience.

Explore Your Creative Side

Since attracting customers becomes easier with creativity, you can explore your creative side through flyer printing. Choose unique designs and write the content in a creative way. The objective should be on helping your readers see the message correctly and make the flyer stand out in the crowd.

Tangible

Since printed flyers are tangible, customers can carry them physically. When you hand over the flyer to someone in the mall or street, the first thing they will do is take a glimpse at the paper. They will read the content only if they find the design to be attractive. It is always advisable to choose a reputed company for flyer printing in Croydon as a well-designed flyer will have a better impact on your customers. They will decide whether they will read the flyer any further or not depending on its uniqueness.

Include Incentives

If your budget permits, include incentives in the flyers for your customers. For example, you can include gift vouchers or coupon codes. Not only will it help in creating brand awareness but you can also reach more customers. The incentives will act as a catalyst in your promotional activities. If you are launching a new product, offer some discounts and the person reading the voucher will become interested in your brand. He might even discuss the deals with his friends and promote your brand by word of mouth.

Affordable

Though there are various ways you can promote your goods and services, business owners prefer including printed flyers in their promotional campaigns as it is affordable. Promotional methods like paid digital ads or billboards can punch a hole in your pocket. On the other hand, a printing shop doesn’t charge a high price. Just make sure that the one you are approaching is known for offering professional and quality printing services.

Since there are so many benefits of including printed flyers in your promotional campaigns, it’s time you start looking for a reputable printing shop.

Glossy or Matte? Time To Choose The Best Printing Finish

photo printing in Croydon

One of the most challenging tasks for business owners using professional printing services is to choose between glossy or matte printing finish. They have a direct impact on the appearance of your official documents, especially if you are printing images for your presentation. Visit any reputed shop offering photo printing in Croydon and they will let you choose from a wide variety of glossy and matte finishes for your printing needs. It will be easier for you to choose one if you are aware of the benefits offered by each.

About Glossy Printing Finish

Have you seen a photograph shimmering in the light? All images printed in the glossy paper have a reflective sheen of their own. It captures the light which falls on it and bounces it back to the viewer. Since glossy paper is more attractive to look at, they are widely preferred when printing official documents and images.

Few More Reasons To Use Glossy Paper For Printing

1. It is easier to make a statement with glossy prints as its colours and tones are vibrant and bold.

2. Though glossy paper has a smooth surface, they help in adding clarity to an image. Use the paper to print pictures and you will notice that the edges are sharper and more defined.

3. Text or images printed on glossy paper are more attractive than matte paper.

4. Visit a reputed printing shop like Expresscopy and they will offer a wide variety of glosses for you to choose from. The demand for both subdued lustre and ultra-glossy metallic prints are high.

When Should You Choose Glossy Printing Finish?

Glossy prints can easily enhance the appeal of printed photos. Not only does its details become crisp but the tones also look nice on the monitor’s screen. Use bold colours when printing images on glossy paper and you can expect high-resolution images. If you are using printers in Croydon to print promotional materials, use glossy paper and grab the attention of your target audience. Glossy prints are ‘loud’ and ‘expressive’.

About Matte Printing Finish

Though there are so many benefits of using glossy printing finish, the demand for matte paper is also quite high. After all, business owners don’t want all the images they are printing to be slick and shiny. The uneven surfaces offered by matte photos help in scattering light rather than reflecting it.

Few More Reasons To Use Matte Paper For Printing

1. Since the shine of glossy paper is missing in matte paper, the prints are easy to view under various light sources.

2. The uneven surfaces don’t pick up scratches easily which makes the paper more durable.

3. You can handle them with ease as they don’t absorb fingerprints.

4. The texture of the matte paper helps in enhancing the appeal of a photograph. As far as the look of the final product is concerned, it is dependent on the thickness of the paper.

5. Since you are now aware of all the benefits offered by glossy and matte printing finish, it’s time you choose one and visit a reputed printing shop.

3 Ways A Printing Company Can Reduce Paper Usage

3 Ways A Printing Company Can Reduce Paper Usage

With the popularity of electronic marketing media increasing, people thought that paper usage would decrease. It was a misconception as the demand for paper was and is still quite high. Though paper is biodegradable, it is a top waste product for businesses. In fact, almost 50% of business waste generated from all over the world comprises of paper. No wonder, the focus of every printing company is on reducing the usage of paper. Choose someone reputed for your printing needs and you can take the first step towards less waste paper generation.

Few Strategies Implemented By Printing Companies To Reduce Paper Usage

1. Print Preview

One of the primary benefits of previewing a page before printing it is that you can check the alignment and layout. If you notice that the margins are uneven or the photo has been cut off, you can make the necessary changes before printing the page. Double-checking the pages will reduce the need for re-prints. You will also notice that on the final page of the web pages there are a few unnecessary lines. When you preview the print, you can remove the pages you don’t need and save paper.

2. Print On Both Sides

One of the easiest ways to save money on printing in Croydon is by printing on both sides of the page. The company you have approached for printing services might also advise you to choose double-sided print as it helps in saving paper. In fact, you can cut your paper usage by almost half. A majority of the modern printers allow you to print double-sided. You can select the option from the printer settings menu. If you are using an advanced printer in Croydon, you can set it as a default feature for all your future printing.

3. Print Many Pages On One Sheet

Not only can you save paper by printing double-sided, but you can also print many pages on one sheet. Combine both and you can reduce your paper usage significantly. The feature is widely used by businessmen when printing presentation slides. Avoid using this function when printing text documents as the text might become too small for you to understand. Visit an experienced company like Expresscopy and they will let you print almost 2 to 8 pages on one sheet.

Time to follow the tips stated above and you can reduce paper usage when printing official documents.

Why Every Business Needs Colour Printing Services

print shop croydon

If you are one of the business owners who think that choosing colouring printing services when printing your documents will punch a hole in your pocket, it’s high time you debunk the myth. With the advancement in technology, colour printing has become both affordable and easy. Visit any reputed print shop in Croydon and you will find high-end equipment. The production process has also become quite easy so you don’t have to worry about cost-per-piece.

Colour printing service has almost become a necessity for businesses looking for more engaging customer experience. You can include a vibrant personalised message in your document with digital printing technology. In fact, it is considered to be one of the easiest ways you can reduce costs, improve flexibility, increase printing effectiveness and grow revenue.

Few More Benefits Of Colour Printing Services You Were Not Aware Of

1. Cost-Efficient

Nowadays, digital ink jet printers are used by printing companies for higher quality print. They also help in optimising speed and maximising output. The colour toner printing technology used earlier were not capable of producing high-quality statements. Digital printing services have reduced the cost of printing. If you want high-speed colour printing, visit a shop using sophisticated and efficient printers. You can achieve high-quality print even when standard paper is used.

2. Simple

Traditional printers required separate pre-printing work which not only led to the production of more waste but the production process also became time-consuming. The modern digital printing equipment streamlined the process as one system was used for both monochrome and colour printing. You can even incorporate colour logos and personalised message so your customer can receive a more personalised service. You don’t require more pre-print inventories or colour inserts which made the process simpler.

3. Easy To Integrate

One of the primary benefits of colour printing is that printing companies like Expresscopy let you integrate the system with other finishing and insertion options. For example, you can choose colour printing for your brochure or business leaflets. You can even integrate several documents using a single printing platform. The result is a highly efficient end-to-end process. Colour management can be controlled by your photo software or the printer driver software when printing.

Since there are so many benefits of colour printing, it’s time you start looking for a reputed printing shop offering the service. The difference in colour can bring a drastic change in customer engagement.

Know Why Every Business Needs Monochrome Printing

printing shop in Croydon

Not every business owner is aware of the fact that choosing monochrome printing to print their documents will help them save both time and money. Visit a reputed printing shop and they will use high-quality ink to ensure that your documents look great and attractive. Gone are the days when business owners chose monochrome printing because of budgetary constraints or to fulfil their unique business requirements.

3 Benefits Of Monochrome Printing For Businesses Of Every Size

1. Speed

If you have some documents which you want to print quickly and need them on an immediate basis, monochrome printing is the best choice. Though colour printing is more appealing to look at, the printing process is more time-consuming than monochrome printing. A majority of the monochrome laser printers used nowadays in printing shops work very fast as compared to an inkjet. You can use them to complete high-volume printing jobs quickly without compromising their quality.

2. Benefit The Environment

One of the primary reasons why monochrome printing is considered to be more beneficial for the environment as compared to colour printing is because the former uses fewer consumables. You will need fewer toner cartridges even when printing documents in bulk quantity. You don’t have to worry that your business will have a negative impact on the environment. You can save more fuel and water if fewer consumables end up in the landfill. In other words, you can help your business go green by choosing monochrome printing in black and white.

3. Save Money

Not everyone choosing monochrome printing to fulfil their business printing needs is aware of the fact that monochrome printing can help you save a lot of business money. You can complete your bulk printing needs without overspending. Moreover, monochrome printing is considered to have the best features which business often overlooks. They are not just some boring documents. In other words, choosing colour printing instead of monochrome printing will make you spend more than you require at times.

4. Choose The Right Print Shop

If you want to reap all the benefits stated above when printing monochrome documents, make sure you choose the right print shop. Printing experts at Expresscopy have years of experience and can share a few more ways how black and white documents can help you save both time and money.

5 Types Of Printing Services Offered By Professionals

printing serive crydon

Though there are numerous companies offering printing services scattered all over your city, people often have a tough time determining which type of service they need. Two points you should consider are the type of printing material you are choosing and the needs of your business. The focus of every reputed printing company like Expresscopy is on giving your printed materials an elegant feel and distinctive look so you can attract your customer’s attention. The advanced digital technology used in printers ensures speedy delivery.

Few Types Of Professional Printing Services You Can Choose From

1. Embossing

It is a very popular printing service which involves creating a raised image on paper or textile materials. The three-dimensional image renders an unusual look to the printed material. The technique has been used for years for decorative and functional purposes. Though embossed business cards have a higher retention rate, the cost of embossing is quite affordable.

2. Digital Printing

As compared to traditional printing, digital printing is fast and cost-effective. A majority of the photocopying shops prefer using advanced printers. Digital images and files are used for digital printing instead of text and physical paper images. Choose a printing shop producing materials using digital technology and you can keep your printing costs low.

3. Electrostatic Printing

Though electrostatic printing services are not quite common, the process is easy. An electrically charged drum and toner are used for printing instead of ink. The image is formed directly on the surface using electrostatic forces. Talk with printing experts and they will let you know whether electrostatic printing is the right choice for you.

4. Flexography

Though flexography is not as famous as digital printing, it is gradually gaining popularity as they are used for printing on cans and plastic. In fact, it is considered to be an updated version of the letterpress method. It allows for fast and high-quality label printing for various mass-produced goods.

 

5. Gravure Printing

Gravure Printing is one of the most expensive printing services. They are ideal for printing colour brochures and other materials in large quantities. A rotary printing press is used during gravure printing and is considered to be a high-quality printing method. The images produced are detailed and fine.

Since you are now aware of the common printing methods, it’s time you choose one and visit a reputed printing shop in your city.

Know More About Full-Colour Printing And Photocopying Services

color flyer printing

One of the primary reasons why people prefer full-colour printing is because a full spectrum of colours is used to print your documents. Not only does it make the documents more colourful and beautiful which is attractive to the eye. Technology has become quite advanced nowadays and the method used for full-colour printing has also become refined. Nowadays, differentiating between a photocopied document and the original document is a difficult task. Look for a reputed company offering photocopying services near you and they will print photos and documents in a wide variety of colours.

Theory Of Three-Colour Vision

The three-colour vision theory is based on how our eyes see various colours or the method of colour reproduction. A unique feature of the white colour is that it contains three primary colours and the wavelengths of all visible light. Red, green and blue are the three primary colours which are often referred to as RGB by professionals offering printing services. They are also known as additive primaries as these colours when added together produce the white colour. The theory of three-colour vision is considered to be the base of full-colour printing.

The Process Of Colour Separation

The process of colour separation and how we see through our eyes is more or less the same. In other words, we see the original image in three filters with each of them corresponding to the additive primary colour. We see in layers and our eyes can distinguish colours by separating the layers. Visit a reputed company in Croydon offering photocopying services and you will know the exact process of colour separation during printing.

The Process Of Full-Colour Printing 

Full-colour printing and photography works the same way. A camera works when a red filter is placed over the lens which helps in producing a negative of all the red light. During the full-colour printing process, three colours are created which are known as subtractive primaries. Each of these colours represents two additive primaries. Inks used in colour printing machines act as filters as they subtract and filter some portion of the white light. Other colours are produced when the image strikes on paper. Since the inks used during printing services are transparent, they allow light to pass through them and reflect off the paper base.

These being said, you now know how the process of full-colour printing works. Experienced companies like Expresscopy even offer the service at reasonable rates.